Overall Satisfaction
- Used to conduct A/B & Multivariate testing to solidify our strongest messaging and holiday offers.
- Used for numerous Geo-targeting marketing programs to increase relevance in key markets.
- Implement numerous new marketing placements throughout the site and test their effectiveness.
- Sometimes the reporting was cumbersome and hard to read.
- Was able to test and target new types of marketing placements, messages and offers to increase customer click-through rates and conversion.