Powertool For Improving User Experience
October 16, 2013

Powertool For Improving User Experience

Michael Silva | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • LiveTarget

Overall Satisfaction

  • Used to conduct A/B & Multivariate testing to solidify our strongest messaging and holiday offers.
  • Used for numerous Geo-targeting marketing programs to increase relevance in key markets.
  • Implement numerous new marketing placements throughout the site and test their effectiveness.
  • Sometimes the reporting was cumbersome and hard to read.
  • Was able to test and target new types of marketing placements, messages and offers to increase customer click-through rates and conversion.
Overall I found Monetate to be a very powerful tool. It was able to help us answer questions like "What offer will be the strongest this holiday?", "Is it worth it to 'call-out' new products with a highlighted message?" and "Will we improve KPI metrics on our homepage if we try different types of marketing placements?". I would highly recommend this tool to anyone who is looking to try and test and improve the experiences of their customers shopping on their website.