Item: Moz Pro
Rating: 10
Author: Verified User

Overall Satisfaction with Moz

Use Cases and Deployment Scope

Moz is being used by our Marketing team to better inform the decisions we make with our website content. They use it to monitor our SEO related issues and map our social media campaigns together with Google Analytics data. This informs the types of content we place on the site from CTAs to blog posts. We also use MOZ to monitor our clients' websites for the same types of issues and data points.

Pros and Cons

Pros

Website Crawl Diagnostics - finding the issues that aren't readily apparent that hurt your organic SEO results
They do a great job at graphically representing the vast amount of data that has been compiled about your site
Keyword and opportunity recommendations
Competitive Analysis

Cons

The initial results take a while to compile especially if it is a large site. This can take a day to a week to get initial results.
They could streamline the reporting aspects of the crawl diagnostics report. At current you have to visit several screens to see what the recommended fixes are.
They could add LinkedIn to the Social Reach features.

Return on Investment

Increase in organic web traffic
Increase in inbound leads
Increase in social reach

Alternatives Considered

There are a lot of analytics tools in the SEO / Inbound space and I can say without hesitation that MOZ has a space in every technology stack. For example, at WSOL we use Google Analytics, MOZ, and Hubspot. While these three tools offer some similar features, they each offer stronger features in different areas. So for example, if you only subscribed to MOZ for the SEO crawl diagnostics, it would be more than worth it. This is an area where Google Analytics and Hubspot would fall short.

Likelihood to Renew

Moz has given us insight into areas of our SEO strategy that we never had, for both ourselves and our clients . This has allowed us to offer a high level of confidence when making SEO recommendations both internally and externally. It also reduces the amount of time we spend evaluating and analyzing our data points across the different systems. Moz makes ROI simple. It saves us time and makes us better at what we do.

Likelihood to Recommend

If you want more qualitative data than you are getting from Google Analytics, MOZ is definitely the way to go. If you are running an inbound website, MOZ will only strengthen your business intelligence .

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