Moz Has Some Great Tools, but Lacks Overall Cohesion
May 08, 2014

Moz Has Some Great Tools, but Lacks Overall Cohesion

Jeff Bedford | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Moz

We use Moz as a supplement to other search tools because we don't feel like it provides a 'complete' tool set and some of the more recent 'Moz Analytics' features seems to have technological issues that send consistent error messages, etc. We use the Open Site Explorer tool regularly to analyze our client and competitor sites. We feel like their inbound link metrics are the best feature and that many others are lagging behind, so we use other tools that we feel do a better job. Moz is also good for its blog content and educational material. The tools to use are just not as good as some others.
  • Moz has been and continues to be a key resource for thought leadership in the marketing industry. There are many blogs, etc. that regurgitate information, but Moz does a good job of being progressive and making sure they have reputable authors/content.
  • Open Site Explorer is a world class tool that provides easy navigation and accessible data. This is a strength because its ease of use can make the research process easier than other tools on the market.
  • Moz also does a good job of building and encouraging a sense of community, which is huge for the marketing world. Allowing users to create their own blog posts and communicate among each other alongside experts is a very empowering thing.
  • Every time I access the new Moz Analytics it tells me my client connection with Google Analytics is broken. This message appears even after I fix it and I've gotten to the point where I don't even try anymore.
  • It seems like their database is often the reason for fluctuation in their data and sometimes this can confuse clients when they see fluctuations.
  • Sometimes you get the feeling that Moz is more about monetization of its new products than providing a strong user experience. They make it very difficult to access legacy tools that functioned better than some of the new ones.
  • Moz has allowed us to identify link development and PR strategies for our competitors. This provides a return on knowledge that allows us to duplicate and out-do these efforts to achieve business results for our clients.
  • Moz is also a good tool when it comes to business development because its tools allow you to gain insights to potential clients as you are in discussions about potential services. These insights can be very valuable.
  • Moz allows for us to do quick reporting on link based metrics for our clients and monitor metrics that are indicative of future movement in the SERPS. Being able to do this efficiently is a big time saver.
  • semrush,ahrefs,screaming frog,google analytics,conductor searchlight
My favorite tool is SEMrush. I selected Moz to help with link-based research because SEMrush is more focused on keyword data. For the link-based data, Ahrefs is probably the biggest threat to Moz. It has an amazing amount of data, and from the chatter I hear the data is more accurate. Its only downfall is that it is a little less intuitive and gives you an impression that you need to be pretty advanced to be able to use it.
Open Site Explorer as of right now is worth the subscription renewal. We also hold out hope that some of the other tools that Moz offers will improve, and we do find ourselves poking around with things like the on-page seo grader and keyword difficulty tool. They have also made nice progress with the Fresh Web Explorer tool that we use to supplement some other mention tracking tools like Cision. Followerwonk is also a valuable tool for identifying influencers, that requires a Moz subscription.
Link based research will always garner a recommendation from me to use Open Site Explorer. So in that context I will always recommend Moz. I will also be wary though to recommend Moz as an all-in-one solution for search and other analytical data. There have not been able to prove to me as a user that their tool set provides a cohesive system, everything feels very fragmented with some features being much more useful than others. I am also likely to recommend the keyword difficulty tool and Moz's competitive data has traditionally been a better indicator of the truth than other tools such as the Google Keyword Planner.