Item: Moz Pro
Rating: 8
Author: Sergio Mercado ✔

Overall Satisfaction with Moz

Use Cases and Deployment Scope

Moz is used in order to do a couple of things for our company. Firstly, we are using it for competitive research purposes. Secondly, we are using it for research into new online marketing initiatives—such as content sharing and acquisition of citations.

Pros and Cons

Pros

Moz is good for determining site-wide backlink profiles
Moz is useful for determining the saturation of individual anchor-text terms
Moz is useful for competitive profiling—targeted keyphrases, earned links and content

Cons

When comparing the backlink data to Ahrefs or Majestic, Moz seems to provide less information
I would like to see the ability to make API calls from within microsoft power query
The reports sometimes take too long to process or load

Return on Investment

Increased employee efficiency
able to aggregate data in a faster manner
able to quickly make content recommendations

Alternatives Considered

Majestic SEO,Ahrefs Site Explorer,RavenTools,SEM Rush

Moz is a good alternative but my current team leverages a variety of tools in order to support our external and internal customers. Moz has benefits for certain uses--it's strengths are easy, intuitive control systems, well rounded reporting functionality and decent backlink database.

Likelihood to Renew

We are currently researching a new enterprise level platform, which will make some of the Moz functionality a little easier to manage. We plan to still have access to Moz in order to verify information but the size of our site and the number of pages we have to track have grown significantly to the point where we are outgrowing tools like Moz.

Likelihood to Recommend

It is a great all-around tool and easy for beginners to understand and learn. It is missing keyword research functionality in my opinion--but this is where the larger, more expensive enterprise tools (SEOClarity, BrightEdge, Conductor, etc) come into play. I feel it is still a solid tool to have at your disposal and very useful for any content marketing, SEO or digital media professional.

Comments

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Moz is a decent, all around SEO and content marketing tool.

Software Version