Moz - Affordable and Useful SEO Tool
Updated July 08, 2015

Moz - Affordable and Useful SEO Tool

Ingo Grammel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Moz

We use Moz across our marketing department for various clients. It's an important part of our SEO process. I find it most useful for competitive research, keyword tracking and for inbound link analysis.
  • Keyword Rankings and how competitors rank alongside you
  • Inbound link analysis - Includes domain authority of inbound links and anchor text used. This is helpful when comparing with Google Webmaster Tools as well.
  • Research Tools are also very good. On-Page Grader, rank tracker and keyword difficulty are all useful tools for analysis and assessing the competitive environment.
  • Be sure to sync up Google Analytics and social media when possible.
  • Would like to see the ability to add more competitors for rank tracking
  • Would like to see more competitive pricing for Moz Local and maybe combo packages for multiple locations
  • Being able to identify or at least corroborate major changes to Google's algorithm has been extremely useful.
It's just a great tool for the money. It's ideally suited for tracking keyword performance over time against competitors. Crawls are done weekly so they don't put a strain on internal resources or artificially inflate your keyword queries. Try to link GA and any social media to your campaign(s) whenever possible.

Using Moz

It's a very affordable tool and great for almost any skill level.

Moz Implementation

Moz Reliability

Every time I've ever needed it, it's been there.