Great Community, Great Tool
Updated March 13, 2015

Great Community, Great Tool

Sylvia Huang | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • Moz Analytics
  • Open Site Explorer
  • Rank Tracker
  • Crawl Test

Overall Satisfaction with Moz

SEOmoz is strictly used by the SEO team at our organization. We manage many different websites so we mostly use it to it to garner data to help us drive and prioritize optimization decisions. Being data driven, we like to gather insights about how a site as a whole is doing by looking at the page crawler and also use details of pages and keywords (not so much anymore) to gather trends and find new opportunities.
  • The Blog and Community - they're both great daily resources to stay up on top of news and happenings in the SEO world. It's also a great place to continually learn more from each other as well as share insights. It's also an excellent place for people just getting into SEO or inbound marketing to get a lot of good information.
  • Open Site Explorer - great for finding good links, finding bad links, and staying up to date with who is linking to you and with what.
  • Page Crawler - allows us to make in-depth reviews about which pages need improvement or helps us understand why certain pages are performing better or worse than others.
  • Moz Analytics has some nice trend charts and graphs but overall seems a bit cluttered.
  • The limits to each package seem to be restricting our sites to getting full views of our data.
  • Wish there was the capability to do more specific/detailed filters in OSE so we can get a better view of external links that are not from the root domain nor from our corporate sites. I know we can export and filter but it'd be nice to do it in the tool itself.
  • Increased efficiency in gathering data to make decisions and share with product owners
  • RavenTools,BrightEdge
We actually use a lot of different SEO tools all at the same time. Each tool has it's own strengths and not one to rule them all.
There are a lot of tools out there. I would try them all out to see what suits your team best based on your team's skill and the goals and focus for you and your company. Some tools have more strength in offering data and actionable insights, others do the same but are difficult to navigate, some are more focused on links, while others just on analytics. Often times, it also depends on the size of your campaigns and the data you're looking for. It really varies and also depends on your budget. I would say Moz could be a good starting point, then again so can Raven Tools.

Using Moz

Based on the pricing and how it serves our needs, it is pretty likely for us to renew.

Moz Training