Item: Moz Pro
Rating: 10
Author: Louis Swingrover

Overall Satisfaction with Moz

Use Cases and Deployment Scope

We use Moz to automatically track rankings and other metrics, and on this front it is one of the best. It has an expansive index that is kept fresh on a regular basis and the designers think creatively about various use cases. We also mine OSE for links and insights, and make extensive use of the Keyword Difficulty tool for research.

Pros and Cons

Pros

Automatic, up-to-date rank tracking & analytics
Extensive, fresh index of backlinks throughout the web
Helpful built-in usability coaching
Helpful details and flourishes
Cutting-edge education
Community
Integrity

Cons

Moz needs to integrate their products better across Followerwonk, Local, and Analytics
Moz needs significant improvement to their tracked keyword "gardening". I need to edit keyword tags in batches.
I would like to see Labs come back.

Return on Investment

Moz saves me time by automating research & analysis
Moz enhances our marketing by providing insights I wouldn't otherwise have access to
Moz boosts morale by providing inspiration and community

Alternatives Considered

N/A

Likelihood to Recommend

Moz is a good value. If a business needs the paid tools, I'd recommend going with Moz. If a business is on a shoestring budget and doesn't have an immediate need for the tools, I'd recommend making use of the free tools, education, and community. If a business needs online marketing work but doesn't have anyone internally who has the time or inclination to perform the work, that business probably does not need their own Moz account. Work with a professional who has their own tools.

Moz Pro Feature Ratings

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