Moz - An overall gleaming review from an enterprise agency user
September 04, 2015

Moz - An overall gleaming review from an enterprise agency user

Rodrigo Stockebrand | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Moz

We only use Moz for the day to day activities in the SEO department, but we're slowly beginning to use the data in new ways that is making traction across the company. For example, we export Moz data to create network maps of sites and it's resonating well with other departments like web analytics and strategy. Also, when we do competitive research using Moz Open Site Explorer (OSE), we typically uncover some pretty interesting websites out there that we then share with our global design teams as either what to do, or what not to do.
  • Moz provides lots of data, all processed and sent back to the end-user fairly quickly. Which is critical for my work since most of my clients are large enterprises with hundreds of thousands of data points (links, pages, etc...), and we generally have quick turnaround periods.
  • Moz provides a great user-interface that we often take screenshots of and include in client reports (e.g. keyword difficulty visuals). This saves me a ton of time since I can quickly add them instead of having to reformat (or recreate) them on other tools that have visuals that are less attractive and eye-catching.
  • Moz customer service has always been incredible. I always feel like I'm getting my questions answered from a real person and that they are doing what's in my best interest. One particular time I called with a question on how to use OSE for a particular pitch and the rep saved me a bunch of time by running the reports for me, as well as giving me his thoughts on how to best leverage.
  • I've always felt that I only know about 10% of what I could possibly really do in Moz. So what would be really helpful is knowing how some other enterprise type users are using the tool. I will say however, that the quick videos on Twitter have been really helpful, as well as the blog posts that really dive into the tool capabilities. Perhaps it's just me being lazy and not proactively learning the tool;)
  • I've always been skeptical of the Moz data that is being pulled in from Google Analytics, since it sometimes doesn't match up with what I see in Google Analytics and is also generally very high-level and not very actionable. Also, would be nice to get Site Catalyst integration.
  • I'm a little concerned with the Mozcon. This is the first year I didn't purchase the super early bird ticket on the spot at the event because I'm starting to feel it's not the best conference for an advanced SEO looking for specific strategies and tactics that could be applicable to large enterprise SEO practices.
  • There are several SEO accounts we've won solely off of data visualized in an effective manner. And if it wasn't for OSE, there is no way we could've pulled that data. And the Top Pages report in OSE has helped us prioritize efforts in a way that has probably helped our client's save and earn millions.
  • I can't quantify it, but new features in Moz have helped give me a competitive advantage in my freelance business over other freelancers who aren't aware of them.
  • And last but not least, and quite candidly, I wouldn't be where I was at today professionally if it wasn't for the Moz blog (especially the content that was being published back in 2006-2007 when I was starting out).
I've recently noticed we're using SEM Rush a whole lot more nowadays for rank tracking. In fact, it's the first time we've gone to the highest package across multiple client accounts due to the ability to plot rankings amongst competitors in a cool visual way, the ability to categorize keywords by tags, and the nice UI improvements they have made.
For the agency and our enterprise clients- I'd highly recommend the tool for anyone doing any type of SEO work.

And for personal freelance projects (generally SMBs) - I'd recommend it for almost all purpose (broader digital/content marketing, SEO, and local optimization).

Moz Pro Feature Ratings

Keyword analysis
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Not Rated
Local SEO
Not Rated
Social SEO
Not Rated
Multi-domain support
Integration with web analytics tools

Using Moz

8 - 7 SEOs, and 1 Analyst from the performance marketing team that loves the OSE data.
2 - We have two analysts that generally dive deep into our toolset and try to become the tool ambassadors around the organization
  • For SEO, it's invaluable
  • For our mobile team, there's probably a lot of insights they could extract
  • For content strategist, the tool is incredibly valuable for competitive research... not sure why they don't use it more often.