MOZ - Comprehensive SEO tool
November 07, 2019

MOZ - Comprehensive SEO tool

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

SEOmoz ProElite

Overall Satisfaction with Moz

Moz is being used to track local SEO performance and also to track traffic and mentions. This amazing software allows us to understand our users and visitors better. It has deep capabilities when it comes to tracing mentions, local keywords, popularity index, how often the pages are visited as well as social mentions. It also shows site load performance however not really detailed because Moz crawls site once per week. So there might be outdated links. One favorite feature that I like is the ability to look at link strength. This information allows me to vow or disavow incoming links or outer links.
  • Link Tracker
  • Social Mentions
  • Local SEO
  • Moz index
  • SEO weather
  • Backlink database is limited
  • Industry specific jargons and mentions would be helpful
  • Error tracking is very misleading
  • Duplicate pages marking each page even when it’s not duplicate. In other words this algorithm is too sensitive. Provide ability or control to user to set the sensitivity of the duplicate page check
  • Speed of data or information
  • keyword research
  • competitive analysis or benchmarking
Moz is comprehensive while SEM rush focused on backlinks and monetary value. I think if Moz implemented SEM rush strategy or features and lower their monthly cost, it will surely dominate. Moz staff is super helpful as they have insiders that reaches out to enterprise users. Chat and emails are very responsive as they are proactive i. serving their customers
As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.

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It is well suited for local SEO or websites that have multiple sub sites that need tracking. Another capability is the backend SEO weather report. This report is very useful for SEO analysts to be able to do proper research on Google's recent algorithm changes. Another value of this software is the ability to check keywords against competitor sites, this allows analysts to compete and understand how to market their brand.

Moz Pro Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Task management
Local SEO
Social SEO
Mobile SEO
Global SEO
Multi-domain support
Integration with web analytics tools