For keyword tracking enthusiasts, Moz is your affordable, easy-to-use platform!
November 11, 2019

For keyword tracking enthusiasts, Moz is your affordable, easy-to-use platform!

Dustin Junkert | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Moz

I use Moz primarily for target keyword tracking, inbound link tracking, and SERP feature tracking—it's primarily in the SEO realm where I use this tool. Some clients absolutely demand to have keyword rank tracking a part of their SEO strategy, and for these clients, MOZ makes such tracking very simple. If nothing else, I can just download a .csv of the latest ranks and toss them into a reporting doc.
  • Keyword rank tracking is on-point. You can easily tag on competitors and get ranks for them as well, which rules.
  • Moz has a great section for links—I especially use the Discovered and Lost reporting, which lists new domains linking to your site, and domains that dropped out, plus a DA for each. Clients eat this stuff up.
  • SERP Features is great as well—this is another thing that clients are thrilled to see: examples of keywords where fun SERP features appear. It's sort of a little thing, but the ease which Moz makes it available is great—the optics on this kind of thing to clients is outstanding.
  • Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
  • I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
  • There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
  • Moz has minimized the labor I need to log for logistical tasks such as tracking keyword rank fluctuation.
  • When looking for a quick value-add with interesting optics, Moz is an invaluable place to pop into for a few minutes to find something—whether it's a SERP feature or a list of new linking domains—clients love it!
  • Moz features a few valuable intangibles to add color to any wrap-up report, in addition to the root keyword tracking—hard to quantify, of course, but undeniable value.
Compared to full-service keyword platforms like Conductor, Moz blows it out of the water in terms of pricepoint and value. Moz is insanely cheap compared to something like Conductor, and it seem to offer just as much value. As long as you're just looking to get basic numbers in a few different areas and aren't looking for full-fledged recs/insights (which Conductor offers, but I think are fairly flat), then Moz is for you!
I'm maxing this out because I've never felt the need to contact support for anything. I take this as a good sign, because it means that the platform is sufficiently intuitive, the interface is simple, and I can get most of my remaining questions answered through onsite FAQs or Googling it.

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Moz is fantastic for keyword-centric, rankings-focused clients. It also offers fun extras that clients love such as SERP features, and a great competitor-comparison angle for specific keywords. For clients who want to see how keywords fluctuate in rankings over time, Moz is an excellent tool to make this tracking as effortless as possible.

Moz Pro Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Local SEO
Mobile SEO