Keyword tracking made easy!
Updated November 06, 2019
Keyword tracking made easy!
Score 7 out of 10
Vetted Review
Verified User
Software Version
SEOmozPro
Overall Satisfaction with Moz
As a company that not only builds websites for clients but builds robust digital strategies for them as well, it’s important to have an arsenal of great tools to help with reporting. We have used Moz for several years to track keywords, compare search visibility with the competition, and optimize web page content to enhance overall website SEO efforts.
Pros
- The keyword tracker tool is phenomenal. It’s so helpful to be able to track keyword progression over weeks and months.
- If search term volume is important, Moz is great at assisting in finding high-volume keywords your company should be targeting when writing content.
- The on-page grader is an awesome way to pinpoint issues on a page-by-page basis. Fixing website content can be like taking a stab in the dark, but with this tool, Moz tells you how to enhance page content every step of the way.
Cons
- Moz has a basic competitor analysis function, but in order to truly see how a competitor is doing, you almost need to create a new project for that competitor. The tool is excellent for single website management, but not as robust as some other tools when it comes to competitor analysis.
- Moz has streamlined our keyword analysis for multiple clients and has saved time and energy for our employees.
While I prefer to use SEMRush for a more robust competitor analysis, Moz has keyword tracking down to an art. The ability to track keywords and see changes over time eliminate the tedious need to manually track changes.
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