Reliable SMS service provider
September 01, 2022

Reliable SMS service provider

Rahul Chhajed | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with MSG91

We send different kinds of notifications to our users. That can be push notifications, sms or emails. For sending sms like OTP, or transactional SMS we are using MSG91. As our app is fintech category we need very good solution for our SMS system and MSG91 is proven to be very efficient in delivering SMS to our customers with no downtime ever faced.


  • APIs for different services are available
  • Very good documentation for the integration of APIs.
  • Dashboard to check the status of SMS sent and performance.


  • After updation in some of policies of TRAI in India the documents needs update
  • Some of the API's have became complicated after recent updates
  • If there could be some alert mechanism that can help to know about reaching quota, or downtime alerts
  • Sending OTP sms to our user for transaction or forgot passwords.
  • Transactional alerts on their accounts
  • Marketing sms to our users and leads.
  • As compared to the price MSG91 is value for money for the things we get
  • The SMS rates are not so high and you can easily use for small to enterprise level company.
  • The dashboard of MSG91 helps a lot in understanding whats going wrong and can be improved.
After going through all of them we felt MSG91 is more cleaner in terms of integration details and also the support by their tech team. Integration wish Twilio was very good but the dashboard and other features which MSG91 provides were somewhat similar or easy to understand for our team.

Do you think MSG91 delivers good value for the price?


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Did MSG91 live up to sales and marketing promises?


Did implementation of MSG91 go as expected?


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If you really care a lot about the authenticity and other aspects of SMS to you user that it should reach on time, without lag and security then MSG91 is best suited to do this job. But if you are doing just some promotional email or not so important updates for the users then you can go for a different vendor also which also supports bulk messaging.


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