Great tool for Social Listening
April 27, 2016
Great tool for Social Listening
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with NetBase
Netbase has been a very valuable tool for our clients and potential clients. We use Netbase to see how our clients are performing on social in weekly, monthly, and yearly reports as well as for specific campaigns. We use Netbase for brand analysis, competitor analysis and for looking into current trends for the brand. It allows us to see how people change over time with how they speak socially about the brand. Netbase also provides a dashboard feature which allows for quick and easy client ready reports once the dashboard is created.
Pros
- Crosstab Analysis: Allows for easily seeing how your brand compares to your competitors
- Dashboard: You can create client ready reports that can be sent out automatically
- Word Clouds: Netbase offers many different word cloud options like keyword, hashtag, and emoji specific word clouds
Cons
- Time Analysis: Being able to drill posts down to only see posts from specific days or times
- Customization: Word clouds have set color themes, wish there was more variety
- Historical Data: You are limited to how far back you can go
All are good for seeing the posts but it's the features of the applications that set them apart. Netbase goes above and beyond the others, I feel, for allowing you to do what you need and thoroughly analysis the social content.
- Quick and easy turnaround for analysis
- Getting a sense of trending topics for brand and competitors
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