Overall Satisfaction with Newswire
In the past few years, our organization has pivoted to providing Non-Profit management services to organizations that are not directly part of our network of organizations. We have used Newswire to target our press releases to other organizations that might be in need of our services (e.g. accounting, HR, legal, etc.).
- Targets Audiences
- Ease of Use/Short Learning Curve
- Tracks Reach of Posts
- Limiting scope of recipients/audience members who are irrelevant to the information
- Clarity on what each service would be helpful.
- Much increased brand awareness
- Caused our competitors to up their efforts to improve their product (which we see as an indication that we're doing something right).
- Professionalized our efforts
The only thing that we struggled with, which impacted the overall usability, was determining exactly what each product really would do for us. The descriptions were helpful, but without real-world examples, it was somewhat difficult for us to determine the actual ROI for each product option. As noted earlier, launching our first couple of press releases really helped us to hone in on what was most effective for our sector.
Do you think Newswire delivers good value for the price?
Are you happy with Newswire's feature set?
Did Newswire live up to sales and marketing promises?
Did implementation of Newswire go as expected?
Would you buy Newswire again?
Well Suited: situations where information is being targeted to an audience that is broad in scope (e.g. board members of non-profit organizations within a certain demographic area. We have confidence (based on response to the information) that the info is getting to people who normally would not receive the information. Not as well suited: Situations were targeting a very, very narrow group of individuals. This is not likely a fault of Newswire at all but indicates to us that other avenues of information targeting are likely needed (e.g. dedicated marketing campaign to specific audiences for specific purposes).