A Solution that's Helped More and More Each Time We've Used It

The only thing that we struggled with, which impacted the overall usability, was determining exactly what each product really would do for us. The descriptions were helpful, but without real-world examples, it was somewhat difficult for us to determine the actual ROI for each product option. As noted earlier, launching our first couple of press releases really helped us to hone in on what was most effective for our sector.

Well Suited: situations where information is being targeted to an audience that is broad in scope (e.g. board members of non-profit organizations within a certain demographic area. We have confidence (based on response to the information) that the info is getting to people who normally would not receive the information. Not as well suited: Situations were targeting a very, very narrow group of individuals. This is not likely a fault of Newswire at all but indicates to us that other avenues of information targeting are likely needed (e.g. dedicated marketing campaign to specific audiences for specific purposes).