1. Home
  2. Public Relations (PR) Software Tools
  3. Newswire Reviews
  4. User Review of Newswire
One press failed press release by one user is not a sufficient reason to pass on Newswire
April 11, 2022

One press failed press release by one user is not a sufficient reason to pass on Newswire

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Newswire

On our first press release, Newswire was used to promote a song released by a new Canadian rock band.
  • Newswire provides respectable metrics for analyzing the impact of press releases.
  • Newswire has a communicative sales team.
  • From what I recall, the press release submission form was idiosyncratic, and at times a bit confusing. I'd have to revisit the submission form to pinpoint exactly how, but I vividly recall some frustration.
  • Newswire could better explain exactly where the press releases are sent. They do provide a list, but more precise detail about recipients would be beneficial.
  • Newswire's impact was negligible for us. It just didn't work.
  • One could make the case that our press release, which we wrote, wasn't well crafted. Nevertheless, we did the best we could to pique the interest of the reader, incorporating some very unorthodox ideas, but one has the impression that it's very hard to pique the curiosity of the average reader in today's hyper-saturated media just by virtue of the sheer volume of information produced on any given day.
  • It also has to be noted that Newswire rejected our initial headline, for technical reasons that we believe were unjustified. We did tweak it several times, softening the hook we were depending on until it satisfied editors. In all likelihood, we would have had much more traction with our initial headline.
The answer depends on how one defines usability. If the definition is merely the mechanics of purchasing a press release, submitting one, tolerating the review process, and monitoring its release, then Newswire is acceptably usable and probably better than a competitor's service we also employed simultaneously. If usability includes results, e.g., press releases generating interest and inquiries, then regrettably, based on our first press release, the usability would have to be rated as negligible.
Accepting the reality that our press release fell far short of expectations, Newswire was better than the other particular service we employed in terms of the submission process and available analytics, to gauge impact. Newswire's website was arguably easier to navigate, but we believe it still could be improved, at least from the viewpoint of a first-time user. Those using the service on a regular basis may not experience the same problems we did, and it stands to reason, but obviously, Newswire's primary objective is to generate new customers, who will have a much different experience than those familiar with the platform.

Do you think Newswire delivers good value for the price?

Not sure

Are you happy with Newswire's feature set?

No

Did Newswire live up to sales and marketing promises?

No

Did implementation of Newswire go as expected?

No

Would you buy Newswire again?

Yes

Given that press releases have been used for a very long time and by a diverse metric, and given that we employed Newswire in an unconventional way, targeting the entertainment industry, which wasn't successful in our case, it's difficult for us to say where Newswire is well suited. Nevertheless, one intuits Newswire is more suited to press releases targeting business and commerce, as opposed to the entertainment industry.