ON24: THE Webinar Solution
July 11, 2017
ON24: THE Webinar Solution
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with ON24
We currently use the software just with our marketing team. Our primary focus is to create new content or repurpose content from blog posts and fact sheets to bring them to life and make them more engaging and interesting for our prospects. Being a different medium, it really allows us to take content that can usually be a bit dry and allow our dynamic team to "work their magic".
With in mind, we generate this content so we can then use it for demand gen.
With in mind, we generate this content so we can then use it for demand gen.
Pros
- It is very easy to get up and running with a webinar in ON24 if you just need to get things going. No technical expertise required, which is fantastic.
- The product is very user-friendly on the public side, with intuitive redirects and compatibility for all devices. No customers have had any problems accessing our webinars.
Cons
- Noted before, but most glaring is lack of an editor tool within the system. Would be so great to be able to snip out 4 minutes of audio or video directly to use in promotion.
- The widgets have images that look a bit dated. Minor thing, but would really help with making sure the whole system looks 2017-esque.
- We've been able to create interactive and exciting webinars for our customers
- We've struggled a bit with turning the webinars into a great lead gen tactic on their own. I feel like this has less to do with ON24 and more to do with us.
- Zoom and BrightTALK
These all felt like "light" versions of ON24 and we wanted the full, real deal. The functionality and constant updates provided by ON24 show that they are constantly learning and adding new features, which we really wanted in a webinar company. We feel really good that ON24 is not a solution for just now, but for years to come.
Comments
Please log in to join the conversation