The pros and cons of using On24 for customer facing webinars
December 04, 2017
The pros and cons of using On24 for customer facing webinars
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with ON24
I can't speak for the entire organization, but our marketing department is using it to host webinars targeting existing customers and new prospects. I conduct webinars promoting practice development services to existing customers. It has allowed me to promote and communicate program features to my customers and to set up a forum for them to communicate clearly with my employees and key opinion leaders.
- On24 has a very easy to use webinar setup and registration tool. It is very easy to get things established and to set up customer communications with the On24 tools. This is what I like most about the service.
- The presentation dashboard is easy to follow and connect to for those attending a webinar.
- The real-time reporting tools are great. I can see how many people are online at any particular moment of a live webinar and I can then download final stats within minutes of the webinar completing. This makes it easy for my team to followup on potential leads very quickly.
- Prior to a recent meeting with our On24 account team, I was having a period of time where the on-demand technical reps were not very skilled at answering some pretty direct and back questions. This was very frustrating--on one webinar I had to make an emergency call to our account manager to step in and help salvage the webinar. To be fair, in the past 6 months it seems that things have improved dramatically, which is good.
- Uploading and replacing of slides has caused duplicates to be created and has sometimes jumbled the order of the slides. Once I figured out how to move and block slides it was less of a problem. But it is still something I worry about.
- Lag-time between clicking on slides and when they appear to have changed in the presenter's window. On24 still seems to not have a good explanation or answer to this other than to tell the presenter to "keep presenting as if the slide has changed." This makes it very hard for the presenter.
I know we have integration with Eloqua, but I am not the person who manages this function and have yet to try it out yet to see what the integration can really do.
- Positive--it has allowed me to get real-time information on how well my Webinar is tracking. The reports and lead analysis tools are great.
- On24 has had a good impact on our close ratio for the Practice Develpment business sales team. Good quality leads have been gathered and closed due to this web presentation software.
- WebEx
I have only used Webex a couple of times and for presentation purposes I think On24 is easier to use. My concerns with On24 aren't with the ease of use, but the technical customer service and also the connectivity speeds (lagging slides).