Item: ON24
Rating: 7
Author: Verified User

Overall Satisfaction with ON24

Use Cases and Deployment Scope

We use ON24 for the events department of our organization. This platform allowed us to host several events, forums, and symposia virtually this past year. The system worked so well for us that we've decided to keep this method of hosting events virtually and include it in events going forward.

Pros and Cons

Pros

All-in-one console.
Creates an on-demand audience link that's ready almost immediately.
Large limit of attendees.

Cons

Presentation controls are behind those like GoToMeeting, Zoom, etc.
Unable to prerecord any portion during the Live Video & Audio format.
When purchasing event, there's no notification that an order has been placed already on the ON24 site/webcast view (leads to double order placing).

Return on Investment

Increased registrations on virtual events.
Increased engagement with an interactive console.
Created a great post-event product to continue to market afterwards.

Use Cases for Analytics Insights

Integrate with CRM/marketing automation software
Track registration and attendance
Enable sales follow-up
Optimize campaign nurture programs

COVID-19 Impact

During the lockdown and loss of in-person events, ON24 was a great platform to transition to for our larger events. We were able to market these virtual meetings as larger events without feeling like there was much loss of engagement or substance. The ON24 platform made it possible to host events and market them long after their live-date, increasing our engagement levels to more than double that of live events.

Scalability

The all-in-one console is unique in the virtual meeting platforms that I have used. It has the ability to improve its presentation options, pre-recording options, and other console offerings which can make it more appealing to different organizations and events.

Alternatives Considered

Zoom and GoToMeeting

ON24 is better at providing an all-in-one experience. The other products are easier to use on the backend and for speakers presenting. They're also more widely known so people are familiar with what to expect. If more people knew of ON24 events they would know to expect a larger production and be okay with the extra set-up time.

Other Software Used

Qualtrics Employee Experience, Cvent Event Management

Likelihood to Recommend

When everything is set up correctly, the platform works great and looks very professional. However, the presentation manager platform is confusing at best for speakers who aren't as computer literate. There could be more information or tips on the presentation manager screen itself, that way if an ON24 specialist is not there it can still run smoothly.

ON24 Feature Ratings

Comments

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The great all-in-one console allows virtual events to feel like bigger productions!