Know That Your Webinars Are Actually Providing ROI

At G5 we use ON24 to bring our potential clients and current clients exceptional webinars and virtual events. Although managed by the marketing team, the content we create spotlights incredible members of the G5 team and allows for our internal experts to share their knowledge. With webinars and virtual events, we demonstrate the value of G5 and share valuable marketing knowledge.

With the full stop of in-person events last year and many traditional events going online but not serving vendors well, we pivoted. By adding ON24 we were able to host our conference, prop up other vendor partners in our space, highlight customers, and engage with potential customers and current. We've also been able to do a plethora of short, on-demand webinars that we avoided previously because we didn't have the ability to track ROI. Now we can create content that will meet people where they are in their journey.