Item: ON24
Rating: 8
Author: Verified User

Overall Satisfaction with ON24

Use Cases and Deployment Scope

We mainly use ON24 to host sales training internally and customer webinars externally. It helps to capture audience information and be able to run webinars in different format (e.g. live/ simu-live).

Pros and Cons

Pros

Customisation of landing page and presentation console.
Easy to use platform.
Report & insights.

Cons

Only 1 layout for landing page design (can't move around banner/agenda position).
Old presenter platform is a bit too dated (our company hasn't switched to new one yet).
Mobile experience can be improved.

Return on Investment

Sales knowledge uplift through sales enablement via ON24.
Lead generation via webinar engagement.

Use Cases for Analytics Insights

Conduct lead scoring
Track registration and attendance
Enable sales follow-up
Optimize campaign nurture programs

ON24 greatly helped us to kickstart the path to digital events when covid-19 hit last year. It's our first customer digital webinar back then and we leveraged ON24 to run webinars smoothly while people are working from home (no physical events have taken place).

Scalability

Not really sure about this question - so far in our organisation only marketing team has been using the platform for training and external customer events. Adding/removing licenses wise was ok - need to go thru the customer success manager.

Likelihood to Recommend

Well-suited: when you want assistance on running webinars to generate leads with great visibility on data and statistics.
Less appropriate: you don't care about the stats, just run regular webinar for awareness generation.

ON24 Feature Ratings

Comments

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Experience from a telco marketer using ON24