On24, powerful webinar experiences for brands everywhere
May 15, 2021
On24, powerful webinar experiences for brands everywhere
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with ON24
We use ON24 quite extensively for top-of-funnel brand awareness webinars every month, supported by our various product teams and product ambassadors, along with guests from industry. We also use it from time to time to inform our delivery partner network of forthcoming product updates.
- Platform branding, the ability to fully brand the console and registration screens is powerful.
- The engagement tools are very useful to drive attendee engagement.
- Sometimes the background music does not cut out when the webinar starts.
- More ability for the user to re-size the video player to their needs would be useful.
- Generated leads to add to our e-marketing database.
- Driven traffic to our website and increased engagement around new products.
- Track registration and attendance
- Optimize campaign nurture programs
As we were unable to attend physical industry events, we doubled-down on our webinar programme. These have been getting steadily more popular and we now regularly attract 1000+ attendees to our online events, which has a very positive impact on our brand awareness.
We had previously used Webex and found it insufficient for large scale one to many webinars. We also evaluated GoToWebinar when we selected ON24.