Great Webinar Tool
October 28, 2021

Great Webinar Tool

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

My company uses ON24 for almost all of our customer webinars. While our marketing department makes up the primary users, our webinar presenters are from all departments throughout the company. ON24 provides an easy-to-use platform with a great customer experience. My favorite feature is that webinars are automatically available on-demand following a webinar with the original audience link.

Pros

  • On demand webinars
  • Analytics
  • Interactive Webinar Console

Cons

  • Webinar dial-in line for audience. I understand why they don't offer this, but sometimes users can only join on a phone.
  • Engagement hub is very slow to load.
  • Analytics are very slow to load.
  • When a video is played in a webinar, there is no way to skip ahead a few seconds or pause during the video. If someone advances a slide during the middle of the video, you have to start from the very beginning again.
  • Increased customer engagement
  • Lead driver
  • Perfect for training
  • Integrate with CRM/marketing automation software
  • Track registration and attendance
  • Enable sales follow-up
ON24 provides a great way to host digital events in light of the pandemic. We were already using ON24 for many webinars each month before the pandemic and did not really change our usage during the pandemic. We opted for Zoom calls in place of our physical events so our audience could see and talk to each other.
ON24 is very scalable. The platform is very easy to use, and I can easily add or remove licenses.
ON24 is integrated with our marketing automation tools and CRM. The features available in ON24 are way better than GoToWebinar, which we were using previously. I have not evaluated GoToWebinar in a long time. Some of our presenters prefer Zoom because it is what they are used to and comfortable with, but the features on Zoom are very limited in comparison.

Do you think ON24 delivers good value for the price?

No

Are you happy with ON24's feature set?

Yes

Did ON24 live up to sales and marketing promises?

Yes

Did implementation of ON24 go as expected?

No

Would you buy ON24 again?

Yes

ON24 is a great webinar tool. It is well suited for companies that want to offer more than just a screen share during a webinar. There are many interactive features in the console. It is also great for companies that want to offer their webinar recordings on-demand. It is not ideal if you only want to share a small portion of your screen or if you want the audience to be able to unmute to talk for a Q&A.

ON24 Feature Ratings

Audience polling
7
Q&A
8
Branding options
8
Integration to Marketing Automation
7
Participant roles & permissions
8
Confidential attendee list
9
Calendar integration
Not Rated
Record meetings / events
10
Slideshows
7
Event registration
8

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