Item: ON24
Rating: 9
Author: Verified User

Overall Satisfaction with ON24

Use Cases and Deployment Scope

The platform is used across the organization to conduct client meetings and presentations. During the pandemic, when international travel was not an option, the platform was very helpful in communicating with our end-users. It helps us connect with our clients hassle-free and makes the entire process very smooth and easy to understand for new users as well.

Pros and Cons

Pros

Pointers option to highlight speaker points
Poll option to keep our audience engaged
Live Q&A and audience attendance
Multi producer and presenter option

Cons

Audio and video streaming needs to be improved
The UI needs to be improved by adding more colors
Add India and other countries as dialing option

Return on Investment

Higher client engagement
Improved audience interaction
Better understanding of audience feedback on the content

Use Cases for Analytics Insights

Integrate with CRM/marketing automation software
Track registration and attendance
Enable sales follow-up
Optimize campaign nurture programs
Identify and track top-engaged accounts

COVID-19 Impact

Yes, the platform has been really helpful during the pandemic in connecting with audiences and users all across the globe and allowing us to engage, communicate and connect with them in conjunction. As the travel restrictions eased across the world, we still foresee the usage of the platform to connect with remote clients.

Scalability

I have rated the platform high on overall scalability as it allows better engagement with our clients, and the latest feature of polls allows us to keep the session interactive. Further, the platform allows us to track the attendees and use the data for further sales follow-up and meetings.

Key Insights

Do you think ON24 delivers good value for the price?

Yes

Are you happy with ON24's feature set?

Yes

Did ON24 live up to sales and marketing promises?

Yes

Did implementation of ON24 go as expected?

Yes

Would you buy ON24 again?

Yes

Other Software Used

Microsoft Teams, Zoom, Webex App

Likelihood to Recommend

It is well suited for a large audience, but we have experienced lagging in the streaming for audio conference option only. If we switch to audio and video, then the slides and speaker both are lagging a lot. So, there is room for improvement in this department. Although the platform looks better than the previous layout, so keep up the good work.

ON24 Feature Ratings

Comments

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An amazing platform for global client reach