Item: ON24
Rating: 7
Author: Verified User

Overall Satisfaction with ON24

Use Cases and Deployment Scope

We use ON24 as our primary webinar platform for lead generation efforts. Before switching to ON24, we were just using Microsoft Teams. One of the biggest issues we were facing was the lack of engagement, interaction, and personal connection from using Teams. It felt like we were inviting people to a podcast with slides. That's where ON24 came into play. The ability to have multiple ways to connect ahead of time, during, and after the webinar, all within the platform was a game changer.

Pros and Cons

Pros

Analytics tracking
Webinar production speed
Branding consistency

Cons

Features are sometimes difficult to find. They are often nested within multiple dropdowns or toggles.
Increased flexibility with registration page design would allow for more stylized webinars.
The Presenter and Producer view when hosting a webinar feels clunky and not intuitive.

Return on Investment

A considerable increase in account engagement from hard-to-win prospects
Scaled webinar production within the department
Higher quality webinar production through consistent branding

Scalability

It has a lot of flexibility in being able to duplicate previously created webinars or save templates for things like the audience console. In addition, you can also create completely custom automated emails through HTML and CSS within the platform. This allows for stronger brand consistency and stronger email results. These features really have helped our department tremendously.

Alternatives Considered

Microsoft Teams

ON24 is better than Microsoft Teams in every way. Teams lets you down in so many areas, especially in the biggest way - human interaction. ON24 makes webinars fun, engaging, and each company can tailor them to their needs. Teams feels like the basic "budget" option, while ON24 is like buying a luxury car. It's all the small details that make a difference.

Key Insights

Do you think ON24 delivers good value for the price?

Not sure

Are you happy with ON24's feature set?

Yes

Did ON24 live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ON24 go as expected?

I wasn't involved with the implementation phase

Would you buy ON24 again?

Yes

Likelihood to Recommend

ON24 is great if you have just a few main people producing a webinar (setting it up and building graphical elements). By keeping minimal hands from touching the platform, you have a lot more control and consistency over layouts and overall design. I'd recommend having at least one person on the team who can also really dig into new features and use-cases because the platform takes time to understand at first.

ON24 Feature Ratings

Comments

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