A Powerful Webinar Platform That Every Company Needs

We use ON24 as our primary webinar platform for lead generation efforts. Before switching to ON24, we were just using Microsoft Teams. One of the biggest issues we were facing was the lack of engagement, interaction, and personal connection from using Teams. It felt like we were inviting people to a podcast with slides. That's where ON24 came into play. The ability to have multiple ways to connect ahead of time, during, and after the webinar, all within the platform was a game changer.

One thing that we tried within the ON24 platform was allowing for as many touch-points as possible within the Console (the platform itself recommends this). This means giving the viewer chances to share their information in different ways. One of those key ways was setting a voluntary survey on the right side of the screen. We asked a few questions to get their opinion on industry trends, but also gave them the choice of asking for someone to reach out to them. We were shocked at the number of clients willing to fill out the survey, without being asked to. This is something now we're continuing to duplicate across all our webinars.

The flexibility within ON24 allows you to truly customize the viewer experience. One the biggest impacts has been using hyper-localized webinars for different regions of the United States. This not only allows for more personalized content, but a real connection to the viewer. The great thing is that we're able to quickly duplicate efforts and make slight content adjustments to serve another area. This has drastically reduced the time needed to spin up a webinar.