Item: ON24
Rating: 9
Author: Verified User

Overall Satisfaction with ON24

Use Cases and Deployment Scope

We use ON24 primarily to host live and on-demand webcasts and webinars as part of our demand generation and thought leadership efforts.

Pros and Cons

Pros

Console
Engagement Tools
Video Streaming
Q&A

Cons

Setting End date for ondemand webcasts

Return on Investment

Lead Generation & Pipeline Growth
ON24 has significantly improved our top-of-funnel performance. By integrating with our CRM and marketing automation platforms, we’ve been able to capture higher-quality leads and use engagement data (e.g., poll responses, content downloads, viewing time) to better qualify and prioritize leads. This has led to a measurable increase in pipeline contribution from webinars.

Use Cases for Analytics Insights

With ON24, we now track rich engagement metrics during every webinar, including:

Minutes attended, Polls, participation

Questions asked,
Resources downloaded etc.,

Innovation

not used virtual events

Scalability

so far using only the webcast elite option

Alternatives Considered

Zoom Phone and Zoom Events & Webinars

Best for simu-live and the console

Key Insights

Do you think ON24 delivers good value for the price?

Yes

Are you happy with ON24's feature set?

Yes

Did ON24 live up to sales and marketing promises?

Yes

Did implementation of ON24 go as expected?

Yes

Would you buy ON24 again?

Yes

Likelihood to Recommend

The platform plays a central role in our lead generation, customer education, and partner enablement programs.

ON24 Feature Ratings

Comments

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