OpenX and Me!
November 06, 2015

OpenX and Me!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with OpenX

We used OpenX in a educational platform, to show ads to engage the user with similar content and to do A/B testing for registration styles.
  • A/B testing was particularly good, having the ability to configure probabilities and other settings.
  • Analytics was well detailed.
  • Integration and implementation were simple and easy to customize.
  • User interface is not so straightforward.
  • Documentation was not as complete as it could be.
  • We improved conversions using forms to register (as if they were ads) in OpenX.
  • We created awareness of the richness of our content.
We selected OpenX because most of the team had previous experience; it was free and we were able to self-host it.
If the company has a developer team that can take time to adapt the tool to the customer needs it's definitely the way to go, otherwise I would recommend another solution.

OpenX Feature Ratings

Ad campaign creation
Ad deployment
Display advertising
Ad display and retargeting segmentation
Sequence targeting
Not Rated
Data Transfer
Not Rated
DSP integration
Not Rated
Ad dashboards
Ad performance reports
Ad conversion tracking
Ad attribution reporting
Not Rated
Cross-channel ad management
Ad forecasting and optimization
Not Rated