OpenX and Me!
Anonymous | TrustRadius Reviewer
November 06, 2015

OpenX and Me!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with OpenX

We used OpenX in a educational platform, to show ads to engage the user with similar content and to do A/B testing for registration styles.
  • A/B testing was particularly good, having the ability to configure probabilities and other settings.
  • Analytics was well detailed.
  • Integration and implementation were simple and easy to customize.
  • User interface is not so straightforward.
  • Documentation was not as complete as it could be.
  • We improved conversions using forms to register (as if they were ads) in OpenX.
  • We created awareness of the richness of our content.
We selected OpenX because most of the team had previous experience; it was free and we were able to self-host it.
If the company has a developer team that can take time to adapt the tool to the customer needs it's definitely the way to go, otherwise I would recommend another solution.

OpenX Feature Ratings

Ad campaign creation
9
Ad deployment
9
Display advertising
10
Ad display and retargeting segmentation
8
Sequence targeting
Not Rated
Data Transfer
Not Rated
DSP integration
Not Rated
Ad dashboards
7
Ad performance reports
8
Ad conversion tracking
8
Ad attribution reporting
Not Rated
Cross-channel ad management
8
Ad forecasting and optimization
Not Rated