OpenX for SMB use
May 09, 2014

OpenX for SMB use

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with OpenX

It is a viable ad serving solution for our internal membership based properties. Allows for customized targeting and on the fly changes with ease.

Pros

  • Micro targeting
  • Ease of trafficking ads
  • Ease of trafficking placements

Cons

  • More robust reporting features
  • Creation of users with specific permissions
  • Delay in reporting
  • Great ad targeting
  • Increased roi on membership upsells
  • Quick implementation and efficiency
  • DART, MEDIAMIND and ATLAS
While DART is my perferred ad server, openx is a more cost efficient product and would be my next choice.
Previous use was a very positive experience, and I'm sure since my use their features have only become more robust.
Very good free ad server solution which is very user friendly and easy to train employees on.

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