OpenX for SMB use
May 09, 2014
OpenX for SMB use
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with OpenX
It is a viable ad serving solution for our internal membership based properties. Allows for customized targeting and on the fly changes with ease.
- Micro targeting
- Ease of trafficking ads
- Ease of trafficking placements
- More robust reporting features
- Creation of users with specific permissions
- Delay in reporting
- Great ad targeting
- Increased roi on membership upsells
- Quick implementation and efficiency
- DART, MEDIAMIND and ATLAS
While DART is my perferred ad server, openx is a more cost efficient product and would be my next choice.