Item: OpenX
Rating: 9
Author: Cassidy Ebert

Use Cases and Deployment Scope

My department uses OpenX to generate reports for clients. These reports essentially detail how their advertisements performed for our eNewsletter deployments. We report on the sent, opens, clicks, CTR, open rates, etc., and OpenX is great for customizing these reports for the specific client.

Pros and Cons

Customizes reports
Gives detailed and accurate information
Is simple to use

Could provide full reporting information

Return on Investment

Saves time
Saves Money
Makes clients happy

Alternatives Considered

Sailthru

I use OpenX along with Sailthru because the two combined give me the full amount of reporting statistics I need to give to clients. I would say they are equal but different, and both are necessary but it would be great if all of these statistics could be contained within one program.

Likelihood to Recommend

OpenX is great for companies who do reporting for their clients and businesses. It is easy to generate reports and make them specific to the client and the statistics that the client wants to know.

Great Reporting Software

Overall Satisfaction with OpenX

Use Cases and Deployment Scope

Pros and Cons

Return on Investment

Alternatives Considered

Likelihood to Recommend

OpenX Feature Ratings