A powerful quantitative and qualitative user research tool for any design team
October 05, 2021

A powerful quantitative and qualitative user research tool for any design team

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimal Workshop

Optimal Workshop is being used by our organization as a user research tool for conducting research studies and analysis. It is used by the Customer Experience and Design department. It helps our research teams conduct powerful and effective research studies such as user interviews, usability testing, tree testing, card sorting, and surveys.
  • Tree testing
  • Card sorting
  • Research analysis and qualitative tagging/identifying themes
  • Price
  • Tree Testing
  • Card Sorting
  • Reframer tool (qualitative thematic analysis tool)
  • Positive: Made taking notes and analyzing large amounts of qualitative data much easier.
  • Positive: Helped identify research themes more effectively
Optimal Workshop has many different research study tools beyond just surveys.

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Would you buy Optimal Workshop again?


Well suited - powerful tool for conducting qualitative and quantitative research. Its Tree Test and Card Sort capabilities are very easy to use and powerful tools. Very nice user experience and user interface - beautiful and easy to use. Not well suited - the surveying tool was great, but SurveyMonkey is slightly better and has more flexibility and capabilities.