Solid CMS with great features and functionality
April 29, 2025

Solid CMS with great features and functionality

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Episerver Content Cloud

Overall Satisfaction with Optimizely Content Management System

I use Optimizely Content Management System to manage all of the content and build pages on our company's website. We have a separate external team that helped us develop the front-end design of the site built on Optimizely, and our internal team does the ongoing maintenance and building of new pages on the website. We also use Optimizely Content Management System to help with doing optimization and testing of our website.

Pros

  • Fairly easy to navigate the back-end of the platform
  • Quick to load
  • Simple and straight forward interface

Cons

  • Small thumbnails for images to preview
  • Functionality and design for forms are lackluster
  • Personalization of content system is difficult to set up and maintain
  • We are able to launch new pages quickly once all of the content is ready
  • Compared to our previous website platform Optimizely definitely helps us update pages a lot quicker
We use experimentation to help us test and optimize content.
n/a
I wasn't around for the beginning of the transition but I believe it was launched within a year of purchase.
Fairly easy to use, but like all CMS platforms there are strengths and weaknesses. Some issues could be fixed in future enhancements to the platform.
Optimizely Content Management System is much more functional and robust out of the box

Do you think Optimizely Content Management System delivers good value for the price?

Not sure

Are you happy with Optimizely Content Management System's feature set?

Yes

Did Optimizely Content Management System live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Content Management System go as expected?

No

Would you buy Optimizely Content Management System again?

Yes

The platform overall works, but there are a number of issues that make our job in maintaining the site difficult. We've found ways to work around some of these issues, but it does slow down our processes. Personalization of content was also a big selling point for us, yet we haven't found a process that makes building and maintaining personalized content efficient.

Optimizely Content Management System Feature Ratings

4.2
WYSIWYG editor
Not Rated
Code quality / cleanliness
Not Rated
Admin section
7
Page templates
2
Library of website themes
Not Rated
Mobile optimization / responsive design
4
Publishing workflow
7
Form generator
1
4.0
Content taxonomy
7
SEO support
4
Bulk management
1
Availability / breadth of extensions
Not Rated
Community / comment management
Not Rated
Not Rated
API
Not Rated
Internationalization / multi-language
Not Rated
Not Rated
Role-based user permissions
Not Rated
CMS programming language or framework ()
Not Rated

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