Easy to use and great options for personalisation.
Updated April 22, 2025

Easy to use and great options for personalisation.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Episerver Content Cloud

Overall Satisfaction with Optimizely Content Management System

Optimizely hosts our websites across the business. I use the Optimizely CMS every day to manage the content across the website and to create a seamless user experience for our clients. Optimizely allows our business to address issues such as accessibility and ease of journey to find a variety of content needed for them to make informed decisions about our product. Optimizely also allows the capacity to create unique block types to house specific content for specific customer needs which we are able to utilise using our development teams.

Pros

  • Easy to personalize your blocks and content.
  • Ease of use for the CMS manager, easy to house content and manage it well.
  • Can build and scale your site easily.

Cons

  • Would be good to have an easier upgrade process.
  • Be able to make structural block changes without using a back end development team.
  • House video.
  • Being able to manage large amounts of content in one place.
  • Making the website more accessible to all customers.
  • Displaying all contact details in one place to reduce redirects from phone lines.
I came in and the platform was already in place so I do not know but since coming in it was very simple to be set up as an admin.
It is easy to use and great to manage lots of different content in one place. The CMS is simple to navigate and great to be able to store lots of media in. There are plenty of block types that come with the CMS but you are able to personalise the blocks to suit your web needs.

Do you think Optimizely Content Management System delivers good value for the price?

Yes

Are you happy with Optimizely Content Management System's feature set?

Yes

Did Optimizely Content Management System live up to sales and marketing promises?

Yes

Did implementation of Optimizely Content Management System go as expected?

Yes

Would you buy Optimizely Content Management System again?

Yes

Optimizely Content Management System is well suited to a business looking to be able to personalise a lot of content. Using a development function you can really fit the website to your specific business needs and show content to your users in a unique way. It is also great for business's with a lot of different areas and clients because of the above and also the ability to be able to host multiple sites under one instance.

Optimizely Content Management System Feature Ratings

7.9
Code quality / cleanliness
7
Admin section
8
Page templates
9
Library of website themes
8
Mobile optimization / responsive design
8
Publishing workflow
8
Form generator
7
6.3
Content taxonomy
7
SEO support
4
Bulk management
7
Community / comment management
7
7.0
API
7
6.0
Role-based user permissions
6
CMS programming language or framework ()
Not Rated

Using Optimizely Content Management System

20 - The functions that have use Optimizely are within the Marketing team, the IT and Digital team and the Analytics team and some of the development team have access to the back end.
These functions do things such as updating content, UX design, bug and code fixes, designing and deploying new features and using analytics to understand the customer journey.
  • Hosting our multiple websites
  • Creating new user friendly elements
  • Hosting forms to collect information
  • Hosting important PDFs and documents that are important to our customers
  • We have created page with a suite of assets for our AXA Climate School which has allowed our brokers to download a variety of assets to help them and their organisations to educate the teams about the climate crisis.
  • We have designed and created a document library that allows our users to search for the exact document and download it straight away. Creating a component like this has helped our users save plenty of time and streamlined their experience.
  • Integrated multiple analytics monitoring tools to track user journeys and make important improvements to the site to optimise it for the users.
  • In the future it would be good to integrate the Optimizely One to fully manage all our material in one place.
  • Use the Opal AI tool created by Optimizely and integrate it into the CMS.
  • Personalisation. We would use it to personalise the content people see when they land on our site depending on who they are and what they have searched for in the past, tailoring the user experience tot he specific customer even more.
The CMS works really well for our organisation, it allows us to create personalised components that suit our business needs, share important content into the site to share with our customers and integrate analytics tools to monitor the customer journey and create the best experience that optimises our site and generates sales. The team at Optimizely are great, supportive and always quick to be in touch and resolve any issues.

Comments

More Reviews of Optimizely Content Management System

  1. Home
  2. Content Management Systems (CMS)
  3. Optimizely Content Management System Reviews
  4. User Review of Optimizely Content Management System