Optimizely Helps Our Marketing Teams Deliver

The J.R. Simplot Company is a diverse Food and Agriculture Company with 7 different Business Units. Most of the Marketing Teams for these Business Units use Optimizely CMP on a daily basis. They have found it to be a very robust yet easy to use platform for content intake, Digital Asset Management, and planning. The workflows are easy to customize and flexible. We used to struggle knowing where things were and lose time when working with external agencies. Optimizely makes it a breeze to see exactly where a piece of content is, who has the current action and whether it is tracking on time. It's seamless integration with our Digital Asset Management tool saves us time and ensures we are always working with the latest version.

We have set up our intake request with fields that provide us the ability to quickly understand what the priority of content requests should be. Tracking to delivery is easy to see and understand.