Removes heavy lifting from dev team, easy to be used by marketers.
October 11, 2023

Removes heavy lifting from dev team, easy to be used by marketers.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Content Marketing Platform

We use it as an email marketing platform.
  • Segmentation
  • Performance at a glance
  • Scheduling
  • Reporting
  • Speed of customer service
  • Training for nondev mindsets
  • Showing ROI for co-branded campaigns
  • Segmentation
  • No dev help needed
Email and analytics
Helps us plan, execute, test, and report on email campaigns.
Reporting is easy to access and use with Optimizely Content Management System, HubSpot is used as our CRM.

Do you think Optimizely Content Marketing Platform delivers good value for the price?

Yes

Are you happy with Optimizely Content Marketing Platform's feature set?

Yes

Did Optimizely Content Marketing Platform live up to sales and marketing promises?

Yes

Did implementation of Optimizely Content Marketing Platform go as expected?

Yes

Would you buy Optimizely Content Marketing Platform again?

Yes

Good - Sending emails to highly segmented audiences.
Bad - Report building.

Optimizely Content Marketing Platform Feature Ratings

Ideation
Not Rated
Approval workflows
Not Rated
Content collaboration
Not Rated
Content calendar
Not Rated
Network for content licensing/production
Not Rated
Content hub
Not Rated
Embedded CTAs
8
Content distribution
8
Content promotion
8
Content automation
8
Closed-loop tracking and reporting
8
Content performance analytics
9
Campaign optimization dashboard
Not Rated
Competitive analytics
Not Rated