Item: Optimizely Content Marketing Platform
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

My team uses Optimizely Content Marketing Platform (aka Welcome) to capture every digital marketing request in the US and Canada, which is 200+ projects per month. Optimizely Content Marketing Platform has helped us stream-line the process from no tool to a well-oiled machine. Each subject matter expert can request digital support easily. We can edit what's needed on the fly and we can leave comments to document as needed.

Pros and Cons

easy to customize workflows
consistent improvements and upgrades
great customer service

calendar layout is clunky
reporting can be difficult
Library storage could be more functional

Return on Investment

Cut time to market for projects
Allowed careful collaboration between SMEs
Able to create and implement SLAs

Usability

Hands down the tagging and commenting. Easy way for us to keep a record of what's going on with each project. The ability to set different views is great. Filters are pretty good - I'd like to have some additional functionality there but happy with what's available. Reporting can be clunky but improvements happen often.

Content Marketing Campaign Performance

One thing I'd love to see is how different people are assigned across departments. If i have 6 writers (for instance) how many projects do they have? How much time is needed for each? Spread across what timing? In order to get some of the clarity i need, I have to create a "view" and download to xls, and then slice and dice. It would be super to have this ability within the platform.

Key Insights

Do you think Optimizely Content Marketing Platform delivers good value for the price?

Yes

Are you happy with Optimizely Content Marketing Platform's feature set?

Yes

Did Optimizely Content Marketing Platform live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Content Marketing Platform go as expected?

Yes

Would you buy Optimizely Content Marketing Platform again?

Yes

Other Software Used

Microsoft 365, Adobe Acrobat, Adobe PhotoShop

Likelihood to Recommend

Optimizely Content Marketing Platform is a great content tool, but love to see it with more of a project management focus. Something integrated would be super. It can be difficult to give a very specific deadline for a particular piece of the overall campaign. For instance, if a task has a deadline of x, a designer might see that and think that have until x to deliver. When in fact...they do not! We had to be very careful in training so the team looks inside a task to understand when their piece is actually due.

Optimize the way you work

Overall Satisfaction with Optimizely Content Marketing Platform