A great tool for collaborating on content creation.
August 14, 2024

A great tool for collaborating on content creation.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Content Marketing Platform

We use Optimizely to manage content creation, such as ads, literature, social media, and marketing. It keeps everyone on track and accountable for their work. Being able to edit content within the platform as well as see where tasks are at and what's coming up is valuable to us; before using this platform, we were primarily relying on emails, shared documents, and spreadsheets, which are a lot more demanding with minimal visibility.

Pros

  • Provides a transparent overview of work.
  • Keeps employees accountable.
  • Ensures tasks don't stall.

Cons

  • Comments in work documents aren't apparent unless you edit the doc within Optimizely & can be missed.
  • Having 2 places to attach files within a task can be confusing.
  • I don't like being made a watcher on tasks automatically.
  • It's enabled us to create ads with short notice when opportunities arise.
  • We've found that our content contains fewer errors because of the approvals process in place.
  • Employees are taking more accountability for their work.
I like to start by reading the brief to understand a task, downloading the content & reviewing my steps; I use the comments a lot if I need clarification & the library if I need to find similar existing content that can be reused or modified. I also often copy tasks if similar work is undertaken to ensure consistency.
We like to use the campaign feature to organize our content by publication or product, which gives a great overview of the tasks within that campaign & where they're all up to. When my colleague was away & I needed to find previous ad content it was simple to locate using the search function & from there I was able to create a task & loop in our agency to make required changes.

Do you think Optimizely Content Marketing Platform delivers good value for the price?

Yes

Are you happy with Optimizely Content Marketing Platform's feature set?

Yes

Did Optimizely Content Marketing Platform live up to sales and marketing promises?

Yes

Did implementation of Optimizely Content Marketing Platform go as expected?

Yes

Would you buy Optimizely Content Marketing Platform again?

Yes

We use Optimizely a lot to create ads from the initial brief to edits & approval & distribution; it's great because we can add external people, such as our agency, into tasks to work together efficiently to create the vision without long email chains & turnaround times. We prefer to initiate some product-related content outside the platform if extensive changes need to be made.

Optimizely Content Marketing Platform Feature Ratings

Content Creation
9.0
Ideation
9
Approval workflows
10
Content collaboration
8
Content calendar
Not Rated
Network for content licensing/production
Not Rated
Content Publishing
8.0
Content hub
7
Embedded CTAs
9
Content distribution
Not Rated
Content promotion
Not Rated
Content automation
Not Rated
Content Reporting & Analytics
Not Rated
Closed-loop tracking and reporting
Not Rated
Content performance analytics
Not Rated
Campaign optimization dashboard
Not Rated
Competitive analytics
Not Rated

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