One Platform for Everything
August 06, 2025

One Platform for Everything

Malay Patel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Content Marketing Platform

I’ve been using Optimizely Content Marketing Platform to manage everything from campaign briefs to final reporting. We also use it for blog submissions and consent tracking with CMP.

Pros

  • i like that I can structure everything—briefs, dialogue, assets—all in one place
  • the workflows and templates really help when we’re managing content across two continents
  • the direct contact with the Optimizely team is great—they actually listen and act on our feedback, like with Task Templates

Cons

  • it's not very flexible when I need to make quick changes
  • it was very challenging to set up at first
  • it simplified content creation by reducing the number of tools we used—everything is centralized now
  • it made it easier to assign tasks and keep projects moving from idea to publication
  • we’re not missing deadlines anymore and our strategy is more consistent
It took me a couple of tries to get used to the UI, especially when customizing settings, but now I find it pretty intuitive. Teaching others has been simple, even those not super tech-savvy. The content calendar is something I use every day.

Do you think Optimizely Content Marketing Platform delivers good value for the price?

Yes

Are you happy with Optimizely Content Marketing Platform's feature set?

Yes

Did Optimizely Content Marketing Platform live up to sales and marketing promises?

Yes

Did implementation of Optimizely Content Marketing Platform go as expected?

Yes

Would you buy Optimizely Content Marketing Platform again?

Yes

Optimizely Content Marketing Platform is for teams who juggle multiple campaigns or have to collaborate across time zones, because it’s helped us stay organized and meet deadlines more easily. Although there’s a bit of a learning curve, but once you're in, it’s smooth, so I recommend it.

Optimizely Content Marketing Platform Feature Ratings

Content Creation
7.6
Ideation
9
Approval workflows
8
Content collaboration
8
Content calendar
6
Network for content licensing/production
7
Content Publishing
7.2
Content hub
6
Embedded CTAs
8
Content distribution
7
Content promotion
7
Content automation
8
Content Reporting & Analytics
8.3
Closed-loop tracking and reporting
7
Content performance analytics
9
Campaign optimization dashboard
9
Competitive analytics
8

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