Good tool to optimize and simplify your communications

I use Optimizely Content Marketing Platform for several activities:
- Sales activation and tracking, assign roles and permissions, generate KPI tracking and reports
- Create and Manage Campaigns: Plan and create communication campaigns, and manage workflows to ensure efficient content execution.
- Content creation - emails redaction - meeting minutes redaction - preparation and optimization of presentations
- Content optimization review of presentations, content and format
- Content analysis: Analyze company and brands reputation using Keyword Analysis: what is the critical and positive feedback we got on social media and in the survey we launched, and ask the tool to generate actions plans according collected content
According to topics and systems capacity of API, we integrate systems
Main issues to solve with it: save time, optimize quality and generate standardization

Optimizely Content Marketing Platform tools help us to generate higher quality content, as well to generate new content and well to optimize existing one, or generate new leveraging existing ones, reuse them It helps to standardize process of communication and get regularity It helps to get tracking assets, prioritize marketing work requests, or plan and execute campaigns.