Eloqua is all you need
December 21, 2018
Eloqua is all you need
Score 8 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Modules Used
- Eloqua
Overall Satisfaction with Oracle Eloqua
We use Eloqua as our primary marketing automation tool to help execute email programs which include transactional, onboarding and integrated marketing campaigns. Eloqua is used by marketing teams in all regions. We also provide access to our sales teams to view individual profiles for each contact.
- Robust features
- Large ecosystem of partners so you can integrate systems and workflows
- The recent update of reporting capabilities for full funnel reporting and customization
- Ability to set up user rules to manage workflow management
- Reporting still not where it should be
- Ability to segment off of form submission fields
- Campaign canvas not as easy to use compared to Marketo
- Lead capture and management
- Lead nurturing
- Segmentation
Eloqua can scale. It has more flexibility in customizations of workflows, a larger pool of partners in their ecosystem, and can handle large volume sends without breaking a sweat.