TrustRadius
Pardot Review 3 of 110
Pardot Review: "Great B2B Marketing Automation for Salesforce customers."
https://www.trustradius.com/marketing-automationPardotUnspecified7.4484101
March 14, 2018

Pardot Review: "Great B2B Marketing Automation for Salesforce customers."

Score 7 out of 101
Vetted Review
Verified User
Review Source

Software Version
Professional

Overall Satisfaction with Pardot

We utilize Pardot for email marketing campaigns with our leads, but mostly for mass emailing our existing customers. We currently use the most basic features of the tool with hopes to use the tool better as our marketing team develops. Pardot makes it easy for us to segment our customers based on a variety of variables, and send them targeted communications. It's used by our Marketing department with support from our Salesforce Admin team.
  • Pardot does a great job of segmenting our customers based on the data we have available in Salesforce.
  • Integrating data with our Salesforce environment. It's also capable of integrating data from many other sources.
  • Easy to use and navigate
  • Support is lacking, but I've seen improvements. Pardot Office Hours has been a great resource.
  • Reporting is pretty basic
  • Much easier and quicker to segment our customers with data from Salesforce.
Great for a company that already has Salesforce and wants to add marketing automation to utilize the data your company has already gathered and cleaned. However, it's only as good as the data you have, and your plan for the data Pardot collects. It's obviously better for working with leads, as it's intended to nurture prospects, but it can also be used to send communications to your customer base.

Pardot Feature Ratings

WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
8
Landing pages
8
A/B testing
7
Mobile optimization
8
Email deliverability
9
List management
9
Triggered drip sequences
8
Lead nurturing
8
Lead scoring and grading
9
Data quality management
6
Automated sales alerts and tasks
6
Calendaring
7
Event/webinar marketing
7
Social sharing and campaigns
6
Dashboards
6
Standard reports
6
Custom reports
5
API
8
Role-based workflow & approvals
6
Customizability
7
Integration with Salesforce.com
8