Item: Salesforce Marketing Cloud
Rating: 7
Author: Tony Messier

Use Cases and Deployment Scope

We utilize Pardot for email marketing campaigns with our leads, but mostly for mass emailing our existing customers. We currently use the most basic features of the tool with hopes to use the tool better as our marketing team develops. Pardot makes it easy for us to segment our customers based on a variety of variables, and send them targeted communications. It's used by our Marketing department with support from our Salesforce Admin team.

Pros and Cons

Pardot does a great job of segmenting our customers based on the data we have available in Salesforce.
Integrating data with our Salesforce environment. It's also capable of integrating data from many other sources.
Easy to use and navigate

Support is lacking, but I've seen improvements. Pardot Office Hours has been a great resource.
Reporting is pretty basic

Return on Investment

Much easier and quicker to segment our customers with data from Salesforce.

Alternatives Considered

HubSpot

Number of Contacts (List Size)

Less than 10,000

Using Salesforce Marketing Cloud for B2C or B2B marketing

B2B

Likelihood to Recommend

Great for a company that already has Salesforce and wants to add marketing automation to utilize the data your company has already gathered and cleaned. However, it's only as good as the data you have, and your plan for the data Pardot collects. It's obviously better for working with leads, as it's intended to nurture prospects, but it can also be used to send communications to your customer base.

Great B2B Marketing Automation for Salesforce customers.

Software Version

Overall Satisfaction with Pardot