Item: Salesforce Marketing Cloud
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

In my organization, Pardot is the main marketing automation tool. We schedule campaigns with Pardot, automatically sending out emails to prospects and clients. It's mainly used by the marketing team, but as a salesperson, I use Pardot to see when emails are being sent to prospects, who opened emails, who clicked on emails, who downloaded forms, etc. It's helpful to know what activity has happened on a particular prospect prior to reaching out.

Pros and Cons

Creating and sending mass emails is simple, giving time back in the day to the marketing and sales team!
Integration with Salesforce contacts - can easily sync and merge.
Great way to manage form data from prospects submitting information on your website.

UX feels a little bit old and clunky. It is not very intuitive.
Reporting is very basic.

Return on Investment

Saves time by sending mass emails instead of one by one.
Increases sales by being automatically notified when a prospect downloads info from the website.
Increase engagement with prospects by being able to call prospects when you know they've read/opened/clicked on your email.

Number of Contacts (List Size)

10,000 to 25,000

Using Salesforce Marketing Cloud for B2C or B2B marketing

B2B

Other Software Used

Gusto, ADP Workforce Now

Likelihood to Recommend

I don't think we would use Pardot if we didn't have Salesforce. Great for companies who want to automate email messaging and track interactions with those emails. Pardot can be used for new leads and existing contacts within Salesforce, and that is really helpful. Good for form handling/info gathering from your website into data you can put in front of the sales team. The data you have in Salesforce needs to be clean before integrating this - data nightmares could easily happen and duplicate contacts galore!!

Yes! Automate your marketing campaigns with Pardot!

Software Version

Overall Satisfaction with Pardot