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Review: "Yes! Automate your marketing campaigns with Pardot!"
https://www.trustradius.com/marketing-automationPardotUnspecified7.5538101
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January 08, 2019

Review: "Yes! Automate your marketing campaigns with Pardot!"

Score 8 out of 101
Vetted Review
Verified User
Review Source

Software Version
Professional

Overall Satisfaction with Pardot

In my organization, Pardot is the main marketing automation tool. We schedule campaigns with Pardot, automatically sending out emails to prospects and clients. It's mainly used by the marketing team, but as a salesperson, I use Pardot to see when emails are being sent to prospects, who opened emails, who clicked on emails, who downloaded forms, etc. It's helpful to know what activity has happened on a particular prospect prior to reaching out.
  • Creating and sending mass emails is simple, giving time back in the day to the marketing and sales team!
  • Integration with Salesforce contacts - can easily sync and merge.
  • Great way to manage form data from prospects submitting information on your website.
  • UX feels a little bit old and clunky. It is not very intuitive.
  • Reporting is very basic.
  • Saves time by sending mass emails instead of one by one.
  • Increases sales by being automatically notified when a prospect downloads info from the website.
  • Increase engagement with prospects by being able to call prospects when you know they've read/opened/clicked on your email.
I don't think we would use Pardot if we didn't have Salesforce. Great for companies who want to automate email messaging and track interactions with those emails. Pardot can be used for new leads and existing contacts within Salesforce, and that is really helpful. Good for form handling/info gathering from your website into data you can put in front of the sales team. The data you have in Salesforce needs to be clean before integrating this - data nightmares could easily happen and duplicate contacts galore!!

Pardot Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
7
Ability to test dynamic content
7
Landing pages
4
A/B testing
9
Mobile optimization
Not Rated
Email deliverability
10
List management
9
Triggered drip sequences
9
Lead nurturing
9
Lead scoring and grading
9
Data quality management
6
Automated sales alerts and tasks
Not Rated
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
Not Rated
Dashboards
5
Standard reports
5
Custom reports
5
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
6
Integration with Salesforce.com
9