A Powerful Marketing Tool with a Steep Learning Curve
December 28, 2018

A Powerful Marketing Tool with a Steep Learning Curve

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud is used by our marketing team. We use it currently to create broadcast emails and automated messages for the marketing and communication departments, as well as supporting other business units by building out campaigns for them as they have not yet been given access to build these out on their own. We use this as a way of stewarding, cultivating, and soliciting supporters.
  • Visual editor
  • Scheduling campaigns
  • Reporting
  • Integration with Salesforce CRM is clunky and isn't intuitive
  • Inbox placement / deliverability insights
  • Positive: we were able to stop using an all in one solution and use a more cost-effective modular approach
  • Negative: we were steered in the direction of using a dedicated IP address when I don't think was needed. This has made our deliverability much more of an undertaking.
  • Negative: we needed to hire an implementation partner to help set up Salesforce Marketing Cloud
Salesforce Marketing Cloud is a very comprehensive email solution. You have the ability to send out targeted blasts, as well as drip campaigns. However, there is a steeper learning curve compared to other email marketing solutions I have worked with in the past. While this is a Salesforce product, it's not natively integrated with Salesforce CRM and there seem to be five different ways to accomplish different tasks.
250ok Inbox, Salesforce for Nonprofits, Camtasia, Slack, Microsoft 365 Business, 8x8 Virtual Office, Dropbox, OneDrive
If an organization is using Salesforce CRM, Salesforce Marketing Cloud is a natural extension for email and mobile marketing. It does have a relatively steep learning curve, but once someone understands the integration between CRM and Marketing Cloud, it will generally work for all email applications. It's not suited for users with less technical backgrounds and/or people who have limited experience working in email marketing platforms.

Salesforce Marketing Cloud Feature Ratings