Pardot makes marketing automation easy
May 08, 2019
Pardot makes marketing automation easy
Score 9 out of 10
Vetted Review
Verified User
Software Version
Professional
Overall Satisfaction with Pardot
We use Pardot for our email marketing lead generation campaigns and to communicate with our users. It is primarily used by the Sales and Marketing teams with limited use by our account managers. Pardot allows us to leverage automation and drip campaigns to make our marketing efforts much more effective and wide reaching.
- Drip campaigns.
- Link/Sync with Salesforce.
- The UI is very easy to configure.
- Better tools when building drip campaigns - the tools are flexible but it can be quite complex.
- We have closed several deals from leads generated from Pardot.
- Pardot has allowed us to get more from our marketing budget and has mad the sales team more efficient.
We originally used Marketo but switched when Salesforce bought Pardot. We expected the Salesforce/Pardot integration to be better than Marketo but that was not the case for many years. However, now I think the integration is as good as Marketo and having both products (Salesforce and Pardot) under the same brand gives us more confidence that the Pardot/SF link will continue to improve and offer new features.
10,000 to 25,000