Easy to use marketing automation for any size company
Anonymous | TrustRadius Reviewer
April 30, 2019

Easy to use marketing automation for any size company

Score 7 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Overall Satisfaction with Pardot

We use Pardot as our marketing automation tool to communicate with our customers and prospects within the marketing department. It helps us effectively stay engaged with our clients, while also giving insight into their behavior and engagement. Also, Pardot helps us streamline processes with their automation rules.
  • A/B testing is very easy. Clicking a button will split the emails into 2 versions, and from there you can determine which portion of the list you would like to test.
  • Easy integration with our CRM (Salesforce).
  • Ease of use. Most users, even with little marketing automation experience, will be able to set up an email or landing page.
  • Reporting. Most of the reporting is out of the box, meaning you can make very little changes to the report parameters.
  • Email and LP editor. I wish there were more drag and drop functionality.
  • Lead scoring customization. As with the reporting, the lead scoring categories are out of the box and determined by Pardot.
  • Lead scoring helped identify warm leads and accelerate their cycle through the funnel.
  • Drip campaigns helped generate a pipeline for net new and old opportunities.
  • Automation rules helped save peers more time and helped them do their jobs more efficiently.
Pardot has a clean UI and UX and was very simple to use for the scope of our marketing team. Based on the size of our organization and team, Pardot had enough functionality for what we needed to do. However, if our company were to scale we would probably move to a more robust marketing automation tool like Eloqua or Marketo.
It's a very easy to use marketing automation tool that users of all skill levels should be able to pick up. They also have a very clean UI and UX. It's great for SMB to Midsize companies. However, for larger organizations, a more robust tool may be a better solution.

Pardot Feature Ratings

WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
9
Landing pages
6
A/B testing
9
Mobile optimization
8
Email deliverability
9
List management
6
Triggered drip sequences
7
Lead nurturing
6
Lead scoring and grading
8
Data quality management
5
Automated sales alerts and tasks
5
Calendaring
6
Event/webinar marketing
7
Social sharing and campaigns
5
Dashboards
5
Standard reports
5
Custom reports
3
API
8
Role-based workflow & approvals
6
Customizability
5
Integration with Salesforce.com
9