Pardot connects the dots...
May 09, 2019
Pardot connects the dots...
Score 7 out of 10
Vetted Review
Verified User
Software Version
Professional
Overall Satisfaction with Pardot
Pardot is used to send a variety of emails to our database, including newsletters, demand generation emails, webinar invitations, customer notifications, partner notifications and training emails. It is also used for drip email campaigns. This enables us to communicate with our database of over 20K using segmented lists to tailor messages to the appropriate audience.
Pros
- Segmented lists are easy to use in Pardot.
- Setting up emails in the WYSIWYG editor is fairly intuitive and easy to manage.
- The A/B testing abilities are particularly useful as we determine the most effective strategies for engaging our audience.
Cons
- It would be nice if excluding prior opens was handled in a more obvious fashion (I still have not figured this out since taking over the primary responsibility of the tool from another employee several months ago).
- I would like to see somewhat more sensitive search features, particularly by words.
- Pardot allows us to score users for activity, so we can identify the high-value activity and have Sales follow up.
- Pardot is a good direct communication tool to customers and potential customers, as well as to partners.
- Pardot has helped us refine our metrics-driven approach to marketing and definitely provides a strong ROI.
10,000 to 25,000
Comments
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