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Always with Pardot at my work
Updated March 18, 2023

Always with Pardot at my work

Madison Sophia Bennett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with Pardot

Pardot is the solution for all prospect management problems and for massive email marketing campaigns in general, I count on Partdot every day for multiplex uses ranging from simple campaign creation to complex lead management. I like Pardot because we are currently using Salesforce and using these two tools is like using only one because it is very easy to work with both.
  • Salesforce and Pardot are like a single tool, I think because of the excellent integration.
  • Simple interface
  • Ability to gradually increase new customers
  • Very few customization options
  • The reports are not the most detailed
  • Working with Pardot and Salesforce is an advantage that grows ROI to astonishing levels.
25,000 to 100,000
Both

Do you think Salesforce Marketing Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Salesforce Marketing Cloud go as expected?

I wasn't involved with the implementation phase

Would you buy Salesforce Marketing Cloud again?

Yes

I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice.

Salesforce Marketing Cloud Feature Ratings

9.7
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
Not Rated
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
10.0
Social sharing and campaigns
10
9.7
Dashboards
10
Standard reports
9
Custom reports
10
9.8
API
10
Role-based workflow & approvals
9
Customizability
10
Integration with Salesforce.com
10

Using Pardot

  • Customized marketing campaign creation
  • All the adaptability processes of all the campaigns were significantly increased by just updating some processes.
  • The goal for this year is to automate everything from this product