Solar B2C Automation Review
February 27, 2015

Solar B2C Automation Review

Sari Hegewald | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with Pardot Marketing Automation

Pardot is currently being used by the Marketing department but as our department develops we will add the Sales team.

Pros

  • Forms - Easy to use and lots of options
  • Drip Campaigns - Easy to use and making marketing automation is that much better
  • Email creation - A step up from using Constant Contact and allows us to get more in depth with our email system.
  • Integration with SalesForce - this was key for us in order to move forward.

Cons

  • Email templates - currently there are a lot of restrictions that make it hard for us to create the emails we would like to make.
  • Better Customer Service
  • Expanded Data Analysis
More options.
Easy to use.
Pardot is based more towards B2B and we are a B2C company so that would be part of the selection process as sometimes it's a little hard to use for a B2C.

Salesforce Marketing Cloud Feature Ratings

8.0
WYSIWYG email editor
8
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
8
List management
8
8.0
Lead nurturing automation
8
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
8.0
Calendaring
8
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
8.0
Dashboards
8
Standard reports
8
Custom reports
8
9.5
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
9
Integration with Salesforce.com
10

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