Great Email Marketing Usability, Just Needs a Little Fine-Tuning
February 27, 2015

Great Email Marketing Usability, Just Needs a Little Fine-Tuning

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Professional

Modules Used

  • Marketing
  • Prospects
  • Reports
  • Admin

Overall Satisfaction with Pardot Marketing Automation

Pardot is used mainly by the marketing department to send newsletters and other company communications.

Pros

  • List management (rules, suppresion lists etc.)
  • Organization management (tags, folders etc.)
  • Email flow/usability
  • Unlimited test emails
  • General flexibility

Cons

  • Survey building functionality/Integration with more survey development software companies
  • Ability to edit published templates
  • Ability to copy code from sent emails without having to make a copy
  • Improved customer engagement.
Pardot is far better, but used basic level with MailChimp. Prefer MailChimp's email design capabilities.
10,000 to 25,000
Salesforce integration, campaign history.
[Ask about] integration with Salesforce.

Salesforce Marketing Cloud Feature Ratings

9.4
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
10
Mobile optimization
9
Email deliverability reporting
10
List management
10
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
7.0
Social sharing and campaigns
7
Social profile integration
Not Rated
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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