January 17, 2020
Score 9 out of 10
Overall Satisfaction with Parse.ly
It's used across the editorial staff of my organization. This includes writers, editors, and editorial directors. To my knowledge, it's not actively used by any other department besides editorial. It primarily helps us address what stories are doing well, both in terms of immediately viewership and how stories are doing throughout the day. With that, we can better understand what topics readers are interested in and where we should be diverting our attention and time to.
- I like most how you can actively see where traffic is coming from, whether it's a specific tweet or website that hyperlinks to a story. Parse.ly is amazingly specific with this sort of thing
- The design is terrific and you can easily shift between seeing the top performing stories of the day and the top performing stories of the past ten minutes
- The one big thing for me is that, for some reason, Parse.ly is unable to give specific links to Facebook where traffic is coming from. We often get a lot of traffic from Facebook that isn't just New York Magazine pages, and it would be great to see what those pages are
- Sometimes if using Parse.ly on mobile the page crashes. Sometimes I'm also unable to see where traffic is coming from with specific sections (such as Twitter or Smartnews), it's left blank. I think that's probably just a bug
- Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though.
I can say confidently that everyone I work with likes Parse.ly and is very glad it's a tool we have at our jobs. It's important to know how stories are performing, and Parse.ly makes it possible to know. I think my fellow employees would be really bummed if we stopped using it.
Do you think Parse.ly delivers good value for the price?
Are you happy with Parse.ly's feature set?
Did Parse.ly live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Parse.ly go as expected?
I wasn't involved with the implementation phase
Would you buy Parse.ly again?
I think it's a really great tool for traffic data. It's not too overwhelming on the homepage (all I really want to know is top stories of the day and top posts in the last few minutes) and if I want to go more in-depth with where traffic is coming from, I know I can just click on the story for additional data. Parse.ly is truly well suited for writing in the entertainment industry. Every writer wants to know if people are reading their stories, and it does just that. At this time I can't think of a scenario where's it's less appropriate to use.