Parse.ly

Parse.ly

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Top Rated
About TrustRadius Scoring
Score 8.9 out of 100
Top Rated
Parse.ly

Overview

Recent Reviews

Parse.ly is great

10 out of 10
February 22, 2022
I use it to analyze our site's traffic on a daily, weekly, and monthly basis, to see what types of stories do well and what types of …
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Great for journalists

10 out of 10
January 13, 2022
We use Parse.ly for real-time traffic monitoring and reporting.

It allows us to identify breakout search trends within our editorial …
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Awards

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Pricing

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Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.parse.ly/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $499 per month

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

What is Parse.ly?

Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you.

With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers and communications professionals can use Parse.ly to:

  • Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights.

  • Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future.

With a built-in personalization platform product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by user on their website and in their CMS or WCM.

With our data pipeline platform data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights.

Parse.ly works with 300+ enterprise companies using their trusted data infrastructure:

  • The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith).

  • Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward.

Parse.ly Screenshots

Overview in full-screen mode: Many Parse.ly pages, like the Overview, are TV-ready. Keep your entire team up-to-date with live, full-screen dashboards on TVs in your office.Overview screen: See a snapshot of what your audience is paying attention to today so you can make fast decisions about what content to produce or distribute. Customize it to show only what your team cares about by filtering it to a particular author, section, or tag. You can pick what stats and listings are displayed.Real-time posts page: See what’s gathering steam so you can capitalize on attention to every post, campaign, or section.
Real-time data includes the last 24 hours and updates every five seconds. It can be seen, filtered, and sorted on most screens.Historical posts page: Explore historical trends by post, author, section, topic, referrer, or campaign. Compare today’s performance to last week, month, or year.Campaign tracking: Easily tie in your off-site promotion to engagement with your on-site content using UTM parameters.Multi-channel tracking: Track all your content in one place, no matter where it lives.
Compare how your content performances on various distributed channels including your website, AMP, Facebook Instant Articles, and Apple News.Referrers: Understand where your readers are coming from and what’s trending where in real-time or historically.Reporting suite: Set up recurring reports and schedule them to be emailed to you or your team on a daily, weekly, or monthly cadence.Tags: Tag content by format, topic, style—whatever structure makes sense for your company. Track sponsored content campaigns for better, more efficient, sales reporting.Conversions report: In the report, quickly see which content converts the most readers, which content assists the most conversions, and which types of conversions content drives best. The report runs weekly, showing conversion data for the last week.Video analytics: Demonstrate ROI of video efforts with a real-time and historical view of video performance. Parse.ly shows how videos and posts interact: which posts contain videos and which videos are played on each page.

Parse.ly Video

Visit https://parsely.wistia.com/medias/tbv33sc8sh to watch Parse.ly video.

Parse.ly Integrations

Parse.ly Competitors

Parse.ly Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Mobile Web

Comparisons

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Frequently Asked Questions

What is Parse.ly?

Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.

How much does Parse.ly cost?

Parse.ly starts at $499.

What is Parse.ly's best feature?

Reviewers rate Usability highest, with a score of 9.

Who uses Parse.ly?

The most common users of Parse.ly are from Mid-sized Companies (51-1,000 employees) and the Media Production industry.

Reviews and Ratings

 (118)

Ratings

Reviews

(1-25 of 74)
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Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Since my experience so far has been limited and also at the lowest level in the organization it is hard for me to spell out such objectives.
  • From my personal experience, it allows a business like ours to alter or upgrade the kind of news or articles that the user may prefer, and that allows us to focus on things that are important for the users and also allows us to reduce waste.
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • I can't speak for senior figures in my company, but since I began using the product it has become a cultural reference across the company and given every employee who writes stories to be able to track their merits.
  • Stat-tracking capabilities mean senior management can set monthly goals - hard or soft - for page views in a bid to improve the online performance of individual news titles.
  • While reporters enjoy using Parse.ly to keep a track of their own stats, they can also use it to compare themselves to their colleagues. This can breed good-natured competition that's powerful enough to improve a title's monthly performance.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Being able to track data in real-time allows us to see what kinds of content are doing best, allowing us to quickly adjust our digital strategy.
  • Being able to switch datasets more quickly allows us to better forecast how client-sponsored posts will perform on certain web domains.
  • Being able to provide quick data using the clean interface allows us to provide streamlined reports for clients.
Jonathan Miltimore | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • It's helped guide our editorial strategy because it give us precise info.
  • We've pivoted to creating content best suited for people finding our content on sites. Parse.ly showed us where these places were.
  • The charts and graphs we show at board meetings to show progress all come from Parse.ly.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • We have grown our online audience by about 200% in two years since we began using Parse.ly. Some of this would have happened regardless, but the additional monitoring has certainly helped.
  • We have been able to improve individual performances in terms of audience growth by offering greater insight into what our audience wants.
  • Online revenue has grown, at varying rates, across the titles as our website audience has grown.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Knowing which stories are playing well with users remind us to pursue subsequent stories that touch on those hot topics
  • It has helped us figure out how to craft headlines to generate greater traffic
  • It has increased web traffic based on these learnings
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Allows us to determine quickly if an author is going to be viable.
  • Better SEO and SEO performance.
  • Noted that evergreen content contributed 10% of traffic - prevented an archiving of old content.