Parse.ly has been a wholesome addition to our newsroom
We use Pare.ly to analyze the real-time interaction with our website, portsmouth.co.uk - to see which stories are attracting the most …
Parse.ly
Top Rated
Parse.ly
Starting at $499 per month
View PricingOverview
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Top Rated
2022
Reviewer Pros & Cons
View all pros & consVideo Reviews
Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Parse.ly, and make your voice heard!
Pricing
View all pricingEntry-level set up fee?
- Setup fee required
For the latest information on pricing, visithttps://www.parse.ly/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Starting price (does not include set up fee)
- $499 per month
Features Scorecard
No scorecards have been submitted for this product yet.Start a Scorecard.
Product Details
What is Parse.ly?
Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you.
With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers and communications professionals can use Parse.ly to:
Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights.
Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future.
With a built-in personalization platform product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by user on their website and in their CMS or WCM.
With our data pipeline platform data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights.
Parse.ly works with 300+ enterprise companies using their trusted data infrastructure:
The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith).
Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward.
Parse.ly Screenshots
Parse.ly Video
Visit https://parsely.wistia.com/medias/tbv33sc8sh to watch Parse.ly video.
Parse.ly Integrations
Parse.ly Competitors
Parse.ly Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Mobile Web |
Comparisons
View all alternatives
Frequently Asked Questions
What is Parse.ly?
Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.
How much does Parse.ly cost?
Parse.ly starts at $499.
What are Parse.ly's top competitors?
What is Parse.ly's best feature?
Reviewers rate Usability highest, with a score of 9.
Who uses Parse.ly?
The most common users of Parse.ly are from Mid-sized Companies (51-1,000 employees) and the Media Production industry.
Reviews and Ratings
(118)
Reviews
(1-25 of 74)- Popular Filters
Companies can't remove reviews or game the system. Here's why
- It has enabled us to dig down into the data and see exactly how our content is performing
- We can more easily target which areas are under-performing and react accordingly
- It can become an obsession - watching the numbers all day!
April 23, 2022
Good system for real-time and historic analytics
- Gives real-time data on the audience that helps make real-time decisions about the publication of news.
- Has helped us drive traffic and engagement
February 28, 2022
Parse.ly, the way forward for digital content creators
- Since my experience so far has been limited and also at the lowest level in the organization it is hard for me to spell out such objectives.
- From my personal experience, it allows a business like ours to alter or upgrade the kind of news or articles that the user may prefer, and that allows us to focus on things that are important for the users and also allows us to reduce waste.
February 22, 2022
Parse.ly is great
- Not sure
January 13, 2022
Great for journalists
- It helps when making business plans.
- Good for showing commercial team what does or doesn’t work.
January 07, 2022
Know your audience with Parse.ly
- It really helps evaluate which stories our audience enjoys the most
January 06, 2022
Want to know what's being read ... get Parse.ly
- Not in my area of concern.
December 20, 2021
Great Analytics Platform with Positive ROI
- Positive ROI
- Great personalization API
- Quick Dashboards for insight and overviews at a glance
November 23, 2021
Parse.ly is an essential tool for the modern newsroom
- I can't speak for senior figures in my company, but since I began using the product it has become a cultural reference across the company and given every employee who writes stories to be able to track their merits.
- Stat-tracking capabilities mean senior management can set monthly goals - hard or soft - for page views in a bid to improve the online performance of individual news titles.
- While reporters enjoy using Parse.ly to keep a track of their own stats, they can also use it to compare themselves to their colleagues. This can breed good-natured competition that's powerful enough to improve a title's monthly performance.
November 15, 2021
Parse.ly works great for media orgs
- Everyone on our team is much happier to use analytics and peer into it, unlike GA
- Everyone has a gateway to their own personal performance editorially
September 09, 2021
Quick, Responsive Interface; Great for Large-Scale Content Creators
- Being able to track data in real-time allows us to see what kinds of content are doing best, allowing us to quickly adjust our digital strategy.
- Being able to switch datasets more quickly allows us to better forecast how client-sponsored posts will perform on certain web domains.
- Being able to provide quick data using the clean interface allows us to provide streamlined reports for clients.
September 05, 2021
Best in Market For Content Analytics and Getting to Know more about sites pain points to improve.
- Writing more user articles based on what users like most
- Content curation helps to monetize more
- Shifting modules based on user needs
August 23, 2021
Parse.ly is a solid and dependable tool
- It's helped guide our editorial strategy because it give us precise info.
- We've pivoted to creating content best suited for people finding our content on sites. Parse.ly showed us where these places were.
- The charts and graphs we show at board meetings to show progress all come from Parse.ly.
August 22, 2021
Using Parse.ly to engage our team
- We have grown our online audience by about 200% in two years since we began using Parse.ly. Some of this would have happened regardless, but the additional monitoring has certainly helped.
- We have been able to improve individual performances in terms of audience growth by offering greater insight into what our audience wants.
- Online revenue has grown, at varying rates, across the titles as our website audience has grown.
August 15, 2021
Great tool for tracking news article performance
- Parse.ly helps us make informed decisions about our editorial strategy. We know what type of content performs well, so we focus on that type of content.
August 13, 2021
Parse.ly does exactly what you want it to do
- Time spent is a KPI for us, so this tool helps us best measure this metric
- Accessible enough for editors to be able to pop in and check it on their own and make some decisions
August 10, 2021
Parse.ly just clicks!
- Easy to calculate clicks (traffic)
- Dashboard easy to navigate
- Numbers are clear and presentable to possible advertising clients
- Helped us improve revenue by identifying key articles.
- Highlighted the best performing evergreen content.
- We can identify days where traffic has massively improved.
June 29, 2021
Intuitive and clean software
- Driving more traffic.
- Boost in moral to see real time successes.
- Knowing which stories are playing well with users remind us to pursue subsequent stories that touch on those hot topics
- It has helped us figure out how to craft headlines to generate greater traffic
- It has increased web traffic based on these learnings
June 25, 2021
Parse.ly: Easy to use and helpful Tool
- It has helped us to improve our content by offering what users are looking for
June 18, 2021
Parse.ly pays for itself!
- Allows us to determine quickly if an author is going to be viable.
- Better SEO and SEO performance.
- Noted that evergreen content contributed 10% of traffic - prevented an archiving of old content.
June 18, 2021
Very useful service!
- I'm not sure - but it certainly keeps us on top of evergreen ecommerce content that drives revenue.
June 17, 2021
Parse.ly actionable and valuable
- We can identify needs and opportunity quickly and adjust plans and output.
- It has allowed us to identify valuable reader behaviors.
- It has allowed us to identify new content opportunities.