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Parse.ly is used to track and analyse our website performance and data. The data is used to help identify trends, both live and over time, …
Starting at $499 per month
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What is Parse.ly?
Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used…
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Popular Features
- Device and Browser Reporting (5)8.484%
- Pageview Tracking (5)8.181%
- Customizable Dashboards (6)7.777%
- Referral Source Tracking (6)7.676%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- Setup fee required
For the latest information on pricing, visithttps://www.parse.ly/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $499 per month
Features
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- Integrations
- Competitors
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- FAQs
What is Parse.ly?
Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you.
With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers and communications professionals can use Parse.ly to:
Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights.
Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future.
With a built-in personalization platform product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by user on their website and in their CMS or WCM.
With our data pipeline platform data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights.
Parse.ly works with 300+ enterprise companies using their trusted data infrastructure:
The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith).
Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward.
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Parse.ly Video
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Parse.ly Integrations
Parse.ly Competitors
Parse.ly Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Mobile Web |
Frequently Asked Questions
Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.
Parse.ly starts at $499.
Reviewers rate Reporting in real-time highest, with a score of 8.7.
The most common users of Parse.ly are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(127)Attribute Ratings
Reviews
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March 10, 2024
Great for comparison
Score 7 out of 10
Vetted Review
Verified User
- Parse.ly has had a positive impact on helping us to grow our website audience
March 08, 2024
Very useful information provided
Score 8 out of 10
Vetted Review
Verified User
- Parse.ly has helped us continue the growth in page views on our website, which leads directly to some revenue from advertising.
- Parse.ly has had a positive impact on our understanding of what readers want to read from us and when, enabling more targeted and productive use of our resources.
March 05, 2024
Parse.ly is time saver
Score 8 out of 10
Vetted Review
Verified User
- Feedback on traffic is very useful
March 01, 2024
Parse.ly tells me what's popular and where it's popular
- Parse.ly helps me be more efficient and have a better picture of what I should be doing and where I should be advertising my content.
February 29, 2024
Intuitive and clean software
- Driving more traffic.
- Boost in moral to see real time successes.
February 28, 2024
Using Parse.ly to engage our team
- We have grown our online audience by about 200% in two years since we began using Parse.ly. Some of this would have happened regardless, but the additional monitoring has certainly helped.
- We have been able to improve individual performances in terms of audience growth by offering greater insight into what our audience wants.
- Online revenue has grown, at varying rates, across the titles as our website audience has grown.
February 27, 2024
Passing judgement on Parse.ly
- Sets page targets
- Identifies what pages drive most traffic
- Allows us to see what types of stories perform well to follow and continue trends
- Planning on evergreen content for repeated use
- Parse.ly has had a significant positive impact on our clients' engagement, retention, and revenue.
- It's ease of use and flexibility has enabled our team to work more efficiently and effectively.
- Parse.ly's integration with other tools has enhanced our clients' data analysis and marketing efforts.
July 13, 2022
Parse.ly is great for real time parsing of data
- Helps provide immediate feedback of real-time users
- It has enabled us to dig down into the data and see exactly how our content is performing
- We can more easily target which areas are under-performing and react accordingly
- It can become an obsession - watching the numbers all day!
April 23, 2022
Good system for real-time and historic analytics
Score 8 out of 10
Vetted Review
Verified User
- Gives real-time data on the audience that helps make real-time decisions about the publication of news.
- Has helped us drive traffic and engagement
February 28, 2022
Parse.ly, the way forward for digital content creators
- Since my experience so far has been limited and also at the lowest level in the organization it is hard for me to spell out such objectives.
- From my personal experience, it allows a business like ours to alter or upgrade the kind of news or articles that the user may prefer, and that allows us to focus on things that are important for the users and also allows us to reduce waste.
February 22, 2022
Parse.ly is great
- Not sure
January 13, 2022
Great for journalists
- It helps when making business plans.
- Good for showing commercial team what does or doesn’t work.
January 07, 2022
Know your audience with Parse.ly
- It really helps evaluate which stories our audience enjoys the most
January 06, 2022
Want to know what's being read ... get Parse.ly
- Not in my area of concern.
December 20, 2021
Great Analytics Platform with Positive ROI
- Positive ROI
- Great personalization API
- Quick Dashboards for insight and overviews at a glance
November 23, 2021
Parse.ly is an essential tool for the modern newsroom
- I can't speak for senior figures in my company, but since I began using the product it has become a cultural reference across the company and given every employee who writes stories to be able to track their merits.
- Stat-tracking capabilities mean senior management can set monthly goals - hard or soft - for page views in a bid to improve the online performance of individual news titles.
- While reporters enjoy using Parse.ly to keep a track of their own stats, they can also use it to compare themselves to their colleagues. This can breed good-natured competition that's powerful enough to improve a title's monthly performance.
November 15, 2021
Parse.ly works great for media orgs
- Everyone on our team is much happier to use analytics and peer into it, unlike GA
- Everyone has a gateway to their own personal performance editorially
September 09, 2021
Quick, Responsive Interface; Great for Large-Scale Content Creators
- Being able to track data in real-time allows us to see what kinds of content are doing best, allowing us to quickly adjust our digital strategy.
- Being able to switch datasets more quickly allows us to better forecast how client-sponsored posts will perform on certain web domains.
- Being able to provide quick data using the clean interface allows us to provide streamlined reports for clients.
September 05, 2021
Best in Market For Content Analytics and Getting to Know more about sites pain points to improve.
- Writing more user articles based on what users like most
- Content curation helps to monetize more
- Shifting modules based on user needs
August 23, 2021
Parse.ly is a solid and dependable tool
- It's helped guide our editorial strategy because it give us precise info.
- We've pivoted to creating content best suited for people finding our content on sites. Parse.ly showed us where these places were.
- The charts and graphs we show at board meetings to show progress all come from Parse.ly.
August 15, 2021
Great tool for tracking news article performance
- Parse.ly helps us make informed decisions about our editorial strategy. We know what type of content performs well, so we focus on that type of content.
August 13, 2021
Parse.ly does exactly what you want it to do
- Time spent is a KPI for us, so this tool helps us best measure this metric
- Accessible enough for editors to be able to pop in and check it on their own and make some decisions
August 10, 2021
Parse.ly just clicks!
- Easy to calculate clicks (traffic)
- Dashboard easy to navigate
- Numbers are clear and presentable to possible advertising clients