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Solid performance in tracking web hits
January 31, 2020

Solid performance in tracking web hits

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Parse.ly

The platform is used to track hits on stories and is partly used to determine which stories are resonating with our audience. It is helpful to know which stories spark reader interest, which can then lead to decisions by newsroom staff about which stories we should follow up on in the future.
  • Provides a variety of metrics.
  • Allows one to see total time on site for a particular stories.
  • Sometimes the system crashes and things aren't collected.
  • Search function for a particular story could be better.
  • Allows me to show engagement with my work.
  • Allows me to consider different ways of doing things.
I am not an editor so I do not routinely engage with support when there are issues with this product. Therefore I am not really the best person to provide a review on the overall support for the product, though I understand there are sometimes issues that take some time to fix.

Do you think Parse.ly delivers good value for the price?

Not sure

Are you happy with Parse.ly's feature set?

Yes

Did Parse.ly live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Parse.ly go as expected?

I wasn't involved with the implementation phase

Would you buy Parse.ly again?

Yes

Parse.ly is well suited, in the news business, for someone aiming to track how many times a story has been looked at, by how many unique users, and also a variety of other metrics like how much total time was sent on a site or average time. But it is important to be mindful of the fact that while not all stories get a lot of "hits," that does not mean they are not important, or that they did not reach the right people.